Jakarta –
The European Union Antimonopoly Commission gave a fine of US $ 3.45 billion or around Rp. 56.6 trillion (exchange rate of Rp. 16,420) to Google. Alphabet subsidiaries are called anti-process practices in their advertising technology business.
The fine, is the fourth sentence faced by Google in its decades with a regulator of the European Union competition.
Reporting from Reuters on Sunday (7/9/2025), this hard sanction made US President Donald Trump furious. Trump said in an upload on the social truth that the action was unfair and discriminatory.
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Trump threatened to activate Article 301 of the 1974 Trade Law which allowed the United States to punish foreign countries that burden US trade.
“We cannot allow this to happen to the results of a brilliant American intelligence and have never happened before. If that happens, I will be forced to start a process based on Article 301 to cancel the unfair punishment imposed on American companies that pay this tax,” Trump said.
Trump, who has hit Europe with trade rates, threatened to return the European Union to every rejection of Big Tech companies from the US.
Although Google plans to appeal, the commission has warned of a stronger legal remedy, including the potential for divestment, if the company fails to overcome conflicts of interest.
This case underlines the increase in tensions related to digital market regulations and European Union efforts to control dominant platforms from outside the blue continent.
The European Union Competition Enforcement Agency initially planned to drop a fine on Monday, but the rejection of the Head of the European Union Trade, Maros Sefcovic, related to the fears of the impact of the US tariff on European cars thwarted the plan.
The Commission said Google prioritizes its own online display technology service that strengthens the central role of its own ad exchange, ADX. This was done by the chain of digital advertising supply, and allowing Google to charge high costs for its services, which harm competitors and online publishers.
The commission also ordered Google to stop the practice of self-preferences and take steps to stop the inherent conflict of interest. The company has 60 days to tell the commission how it plans to comply with this command, and 30 more days to do it.
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