01.07.2025 10:20
Stuttgart (EPD). The market for German online videos has grown significantly in the past two years. 67 percent of the providers increased their publication volume compared to 2023, as can be seen from the online video monitor 2025 of the Media Institute for Baden-Württemberg and the Bavarian State Center for New Media presented on Tuesday. In addition, 78 percent of German providers have increased the number of calls.
According to the analysis, YouTube is the most important player channel for 25 percent of German providers. Tikok (24 percent) and Instagram (23 percent) follow close behind. The importance of Instagram has increased significantly: in 2023, only 13 percent of the providers chose the platform as the most important distribution channel for videos.
According to the information, your own website will again become more important: 43 percent of providers with your own website name you as a top distribution channel.
The monitor created by the Goldmedia research and consulting group has regularly collected data on the online video market in Germany since 2010. In addition to offers with their own website, the 5,000 largest YouTube channels in Germany as well as the largest Facebook, Instagram, TikTok and Twitch profiles are included.
63 percent of the respondents therefore expect Tikkok to become more important in the next three years. This is followed by YouTube (53 percent) and Instagram (49 percent). From the perspective of many providers, Facebook and X are considered platforms with falling relevance.
The development also has an economic impact. According to the analysis, the market volume for online video advertising in Germany will be an estimated 2.45 billion euros net this year. That would be an increase of around 14 percent compared to 2024.
According to the Goldmedia estimate, the market will grow to around 3.18 billion euros by 2029. According to the analysis, short videos of up to three minutes are particularly in demand, optimized and increasingly supported by artificial intelligence (AI).
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First published 01.07.2025 12:20 last change: 01.07.2025 12:55
Keywords: media, internet, new
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