Datavenues, the Fotocasa artificial intelligence tool, serves as a basis for cover holders in media from different provinces, all announcing outstanding increases in their respective markets.
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- Datavenues, the Fotocasa artificial intelligence tool, serves as a basis for cover holders in media from different provinces, all announcing outstanding increases in their respective markets.
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In Burgos, in Castellón, in Almería, in Lugo, Santander or Huelva, the same source has given rise to similar news: each territory appears as a leader in the price increase as agreed – by province, community or country – generating a multiplier effect that suggests a carefully orchestrated communicative strategy.
Sunday, April 13, 2025. During the last days, numerous local media throughout Spain have published headlines in which it is ensured that their respective cities or provinces will experience the highest increases in the price of housing during the coming months. In Burgos, it is said that the rebound will lead nationwide; in Castellón, which leads the regional increase; in Almería, which is among the most dynamic capitals; in Lugo or Santander, which will be the most expected in their immediate surroundings. Also an Huelva media has collected this week a similar forecast that places Huelva as the city that “will lead the rise in prices in the sale of homes.”
All these information share the same origin: a prediction tool developed by the Fotocasa portal, called DataCores, which is presented as an artificial intelligence system capable of anticipating the evolution of the real estate market.
What attracts attention is not so much the figures – which vary depending on the place – as the temporal coincidence, the structural resemblance of the owners and the way in which the same source generates, in parallel, dozens of different information, all with a city on the podium. A perfectly greased communicative strategy, which adapts the message so that in each territory it seems that real estate prominence is local, imminent and worrying … if it has not yet been bought.
Each “Top” territory with its own story
The Fotocasa tool in which these headlines are supported is called Datavenues and promises to anticipate the behavior of the real estate market combining large volumes of data: historical price evolution, user behavior, supply and demand levels, among others. But beyond the technical complexity of the system, which is striking is the way in which its predictions are transferred to the media.
In each territory, the same source generates different holders, but with a common pattern: the price increase will be especially intense there. In some cases, it is presented as the largest rise in the country; in others, as the most prominent of the Autonomous Community or the Province. The scale changes as it suits, but the message is always the same: prices are going to rise, and will rise here. Thus, the prediction becomes a local holder, a piece of territorialized news, in alarm or opportunity, depending on who reads it and from where.
It is not the first time that this strategy is observed, but this time the temporal coordination and the way in which the speech has spread almost simultaneously by means of different areas of the country. All with their portion of real estate leadership, all feeding the expectation that what is to come – at least in housing – will be more expensive than what has already been.
Prediction vs. promotion
As the company itself explains, Data -Surches is a tool that applies artificial intelligence models to provide for prices evolution in the sale market. Part of the Fotocasa database, one of the main real estate ads platforms in the country, and crosses historical trends with current behavior patterns: user searches, areas with greater demand, more requested housing profiles, speed closing speed. The result is a quarterly pricing projection that Fotocasa presents as a support instrument for buyers, vendors and intermediaries.
The tool, as such, does not hide its origin or its purpose. Nor does it disguise its business nature: Fotocasa is not a public body or an independent studies center. It is a private intermediation platform, whose business is based on keeping the market active and visible its own database. Their predictions, therefore, are not harmless, and even less neutral. When moving without filters to the media, they acquire an appearance of technical objectivity that blurs their promotional character. Artificial intelligence does not lie, but neither does contextualize. And that void is occupying the headlines.
The question, therefore, is not if the tool works. The question is how it is used. And above all, how it presents. Because when the same source generates dozens of localized news, all announcing that “the highest price increase will be here”, what is being projected is not an image of the market, but a strategic perception: each place has its alarm, each audience its stimulus.
When a pricing prediction becomes news without contrast or context, what is generated is not only information, but expectation. And the expectation, in the real estate market, has a specific weight. Those who have housing or invest in it tend to reinforce their position; Those who seek to access for the first time, are pushed to anticipate decisions or resign themselves to being out. This dynamic is especially harmful in territories where average wages do not allow the prices rhythm to be followed, and where the public housing offer is practically non -existent.
In this type of stories there is no room for data on infravy, evictions, waiting lists or impossible rentals. Nor for the effects of working families the idea that buying will be “more expensive tomorrow.” Not because those elements do not exist, but because they are not part of the frame. When a prediction is presented as an imminent fact, the story is conditioned, and also the perception of those who receive the message: the ascent is normalized, it is assumed that it is inevitable, the pressure is transferred down.
Thus, a tool that could be useful for understanding trends ends up becoming a passive propaganda instrument, whose greatest impact is not on the prediction that is right, but in the decision it advances.
There is no evidence that Fotocasa has falsified data. Nor that the media have acted with bad faith when collecting those predictions. But what is evident is that we are facing a carefully designed communication campaign: the same source, launched at the same time, in multiple territories, with different headlines but with a common goal. Each city receives its dose of prominence, each audience its dose of expectation: prices will rise, and they will do it here.
That formula works because it occurs with the technology wrapping. The artificial intelligence march provides a layer of authority that few dare to question. The predictions are formulated with appearance of technical objectivity, but respond to a distribution logic designed to amplify the perception of a moving market. A logic that converts estimates into holders, and that contributes to reinforce a market model where access to housing remains subject to the story of its profitability.
All the first: the curious statistical miracle of price increases
In Burgos, The mail He titled that the Castilian capital would be placed in the “National Top 3”, with a 4.3 % forecast at the close of the second quarter. In Murcia, Daily Murcia He talked about 4.7 % only in the first three months of the year. In Pontevedra, Diario de Pontevedra underlined 4.4 % upload “here this spring.” In Castellón, Chain ser He warned of an increase of “almost 4 %” during the first quarter. In Santander, another medium of the same group assured that the Cantabrian city would be directly “the one that will rise most from all over Spain.”
In Almería, the news released by Almería Diario He collected that prices would scale 3.8 % at the close of the second quarter. In Soria, according to Herald-Diario de Soriaa 3.9 % rise is expected that places it among the five provinces with the highest increases. In Zamora, Zamora’s opinion He spoke of a 3.6 % rise with emphasis on provincial behavior. And in Huelva, Huelva Diario He titled this Sunday that the capital “will lead the rise in prices in the sale of homes”, with a variation of 8.1 % according to the predictive tool itself.
In all cases, the source is the same: The computeruesthe predictive tool that Fotocasa presents as an artificial intelligence system capable of anticipating price evolution. The tool offers different projections for each territory, but what surprises is not the figure, but the use of it: the holders are built to convert each data into a local firsteach prediction in a leadership geographical.
The data is distributed in waterfall, scaled as agreed. Sometimes there is talk of provincial capital, sometimes autonomous, others of regional behavior or urban segment. There is always a way to present the data as something exceptional, and always with the same subtext: the climb is imminent, and Start here.
They evoke certain direct marketing campaigns, those in which each recipient receives a custom, customized message, ensuring having been selected among the best. Only, in this case, the message does not reach the private mailbox, but to the cover of the media.
