The company Happy City announced the opening of the new and expanded area of its park in Viva Envigado, the largest in the chain and in the entire region.
With an addition of more than 5,000 square meters, the complex now reaches 11,000 square meters of experiences indoor y outdoorconsolidating as the largest entertainment park inside a shopping center in the country.
The expansion, which required an investment of several million dollars, marks a milestone for the sector by introducing the first family roller coaster located inside a shopping center in Colombia.
Happy City developed the project together with SBF Visa and Sartori Rides, renowned international manufacturers of mechanical attractions, which guarantees high standards of safety and quality for an operation designed especially for the enjoyment of the whole family.
“With this novelty, Viva Envigado becomes a benchmark for the entertainment industry. We offer families our flagship headquarters, where each visit will be an unforgettable adventure that will transform the way you have fun, ratifying our commitment to quality of life through entertainment and healthy recreation,” he said. Adriana Mercado, marketing director of Happy City, in a statement.
New spaces and attractions for all ages
The expansion of Happy City in Viva Envigado incorporates a renewed offer of games, attractions and themed spaces that strengthen their value proposition for different audiences:
State-of-the-art arcade zone, which combines advanced technology with a dynamic environment.
Horse carousel, panoramic train, idler wheel and mechanical boat, new attractions designed to provide safe, fun experiences with different levels of adrenaline.
Optimized gastronomic offer, with a wide selection of snacksdrinks and slushies that complement the family experience.
These new features are added to the recently created spaces, such as Fun Pub – aimed at teenagers, with trampolines, trampolines and a “ninja space” area – and Happy Town, an area designed for babies and young children, with role-playing games and early stimulation areas.
To celebrate this expansion, Happy City will hold a special day on Saturday, November 8, with activities designed for the whole family.
The company expects massive attendance at this event, which seeks to consolidate the park as the main family fun destination in the Aburrá Valley.
Economic impact and growth projection
With this expansion, Happy City projects to receive more than 700,000 visitors annually, a figure that could drive a 50% increase in sales, exceeding levels prior to the expansion project.
The company highlights that the initiative not only strengthens its position in the entertainment market, but also generates employment and boosts the local economy, by attracting visitors from Medellín, the south of the Aburrá Valley and surrounding municipalities.
The new park in Viva Envigado is thus consolidated as a symbol of innovation, safe fun and economic development, offering memorable experiences in a comfortable, modern and accessible environment for all families.
