09/01/2026
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The European Space Agency (ESA) and Playmobil are expanding their successful partnership with a brand new collection of space-themed toys, bringing a distinctively European vision of Mars exploration into the hands of young explorers.
The new collection developed in close collaboration with ESA „ESA Space Range by PLAYMOBIL” translates real-world concepts from planetary science, robotics and mission planning into four imaginative, easy-to-understand playsets. These are more than just toys: they reflect Europe’s journey into the solar system, where through space exploration we gain knowledge and experiences that help improve life on Earth.
ESA Space Range by PLAYMOBIL (Astronaut)
The heart of the collection is the Mars Research Rocketa modular spacecraft equipped with a docking platform and crane arms to lift and store valuable soil samples. The Mars Exploration Rover with its drill, cameras and sensors, reflects the tools scientists will rely on to search for evidence of past or present life when the ExoMars Rosalind Franklin Rover lands on Mars in 2030. The Space Glider glides across the surface of Mars in search of hidden features and geological secrets. The Astronaut with robot completes the set, combining human ingenuity with robotic assistance to explore terrain that would otherwise remain inaccessible.
ESA Space Range von PLAYMOBIL (Mars Exploration Rover)
The sets reflect Europe’s ambition to promote sustainable and responsible space exploration by humans and robots. By turning real-life challenges of space exploration into exciting stories, the partnership between ESA and Playmobil shows how space can stimulate curiosity and imagination of all ages and become a shared source of pride for families across Europe. This supports ESA’s Strategy 2040, which aims to strengthen Europe’s role as a leading space power through expanded industrial partnerships and greater public involvement.
“This collaboration embodies the spirit of ESA’s Strategy 2040: opening up Europe’s space ambitions to society through partnerships, innovation and education,” said Anne-Sophie Bradelle, Head of Communications at ESA. “By turning scientific missions into practical toys, we help young Europeans see themselves in the future of space travel.”
“By working closely with ESA, we can develop toys that are inspiring, scientifically based and full of play value,” said Bahri Kurter, CEO of Playmobil. “We want children to not only play, but also to be amazed – to imagine what it might feel like to actually explore Mars.”
Die ESA Space Range collection will be available from January 9th across Europe as well as other international markets such as Mexico and the United States.
Would you like to find out more? Discover all Playmobil sets created in collaboration with ESA and delve deeper into the world of space toys here.
Are you interested in partnering with ESA and pursuing brand licensing activities? Please contact us.
This content was translated using a neutral translation engine. Although we strive for accuracy, translations may not reflect all the nuances of the original text.
