Between know-how, art and packaging excellence, the House celebrates the magic of Christmas in a spectacular box signed PM Studiowith the technical prowess of inserting 34 metal pieces on the facade.
As the 2025 end-of-year holidays approach, Dior unveils its new Advent calendar “Le 30 Montaigne”, a collector’s item that combines luxury, emotion and exceptional craftsmanship. Inspired by the iconic facade of the Parisian boutique of the same name, this spectacular box pays homage to the heritage and creativity of the House.
An architectural setting signed Pietro Ruffo and shaped by PM Studio
The design of the calendar was entrusted to the Italian artist Pietro Ruffowho imagined a magical interpretation of 30 avenue Montaigne. Its decor, inspired by the “Cirque des Rêves”, is lit up with constellations and golden stars, symbols dear to Christian Dior.
To bring this poetic vision to life, Dior has surrounded itself with PM Studio, a partner recognized for its expertise in packaging and the design of prestigious boxes. The agency provided the artistic and technical direction of the packaging, from the rigid structure to the hot-gilded finishes, guaranteeing the precision, solidity, and durability of the object.
The box, entirely reusable, is designed as a decorative piece. Its dimensions (41.5 × 33.8 × 13.5 cm) and the finesse of its openings are reminiscent of architectural models.
