Christmas is the festival of love – and giving. Gift givers around the world spent a lot of money last year buying gifts for family and friends. Some packages were larger, some smaller. Some gifts are more expensive, others are a real bargain.
Over the past few days, creators have presented what they got for Christmas in so-called gift hauls. For user Reesewhitneyvb these were various beauty products, new boots from Ugg, the trendy HydroJug drinking bottle and many other things.
Trend expert Casey Lewis watched thousands of clips to analyze what was under the Christmas tree for Gen Z. “Despite economic pressures like tariffs, rising unemployment or persistent inflation, most hauls I looked at were larger and more expensive than ever before,” she summarizes in a post on her Substack blog. The Tiktoks for their analysis collected over 3.3 million views on the platform.
You can see which products were particularly popular in the gallery above. First place goes to Hailey Bieber’s skincare brand Rhode, whose products were given away particularly frequently.
What is most important to you when giving and receiving gifts at Christmas?
There were also Gucci bags under the Christmas tree
Clear trends for the coming year can be identified from the things most often given away. According to Casey Lewis, there are ten important points you should remember if you want to be one of the “cool girls”. Because this is what they got:
Which of these pieces do you find particularly cool? And which one would you never give away?
What do you think of the new look?
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Vanessa Büchel (vab) has been working for 20 minutes since 2025. She is a fashion editor in the lifestyle department and writes about trends and styling tips.
