They endorsesaddle of brands from China on the European car market has fully made its presence felt and in Romania. Ofand many considered by no more than two years nextthat these will not reach in our showrooms, reality showsthat, rtaking turns, them they made their place among the already known European, American, Japanese or Korean brands.
With only cseveral months latefrom the markets of the western continent or, in some cases, even earlier than there, marcs like SkywellMG, Leap motorWorld, Chery Sau Zeekr they appeared earlier first in the showrooms of Romanian dealers and, later on the roads and in the parkcountries
In this context, potentiallynew car buyers are finding it increasingly difficult to identify the model that suits them best, even if they are willing to overcome the reluctance generated by less common Chinese brand names. Besides, parkTo make the choice even more difficult, Western, Korean or Japanese brands have decided to keep up with new competitors by launching more and more completely new models or facelifts of existing ones.
According to the data of the General Directorate of Driving Permits and registrationscountries (DGPCI) more than 20 m are currently sold in Romaniabows from China. In this nonot including, of course, Chinese-controlled European brands such as Volvo.
A separate chapter of these „notyou” on the Roma market-adaptedare the brands represented in Romania by SUV Cars, or, more precisely, by Mega Auto and New Car Trading, both tradetaking models BAIC, DFSK, Beings, ForthingJAX, XEV write SWM actheir approval is Butdone punctually.
After these brands, the brand arrived in Romania first Skywellwhich importer Visual EV, part of Visual Fan (Allview), decided she brings it in Romania at the end of 2021. The only model available on the marketfrom Romthe last one was SUV-ul ET5 with an autonomy of about 400 km.
Later, brathe chauvinists from Visual Fan have relapsed, they bringbringing to Romania in December 2023 a named model Allview CityZenclassified in category B1, with an autonomy of 170 km. In spea Chinese vehicle, BAW Pony, the little one CityZen did not receive decas modifiedminor changes to the base version. In the firstin the summer of 2025, the same company expanded its offer with a small commercial vehicle called Allview CityArgo.
In December 2023 he had sbe released in Romania the brand with the highest salescountries from the whole pleiadcurrent fleet of vehicles “made in China”. The importer Quantum Auto Max was opening the catalogs of vetccountries for the models of the former British brand MG Motor, now owned wholly owned by the Chinese SAIC group. Made in China, models like the MG3, MG4, MG ZS or MG HS have attracted more and moreand Roma customersyears, sellthe countries arrivetaking sto overcome them in September 2025, for example (280 unitcountries), on those of well-known European brands such as Opel (78 units), Peugeot (158 units) or Citroen (56 units).
In the summer of 2024 B.Cand was making his debut in Romania, the brand of electric commercial vehicles Phariseeimportedby the Hungarians from AutoWallis. Brand launched in 2016 and owned by Geely, Pharisee win in Romania, fwithout great success, that’s right, the V6E models and SuperVan.
In September 2024 they had sto arrive official in Romania and Leap motor and Geely. Imported by the company AutoGreen Engine, part of Auto Italia (importer of Fiat, Alfa Romeo, Jeep or Maserati), brand Leap motor was heralded as a real success as its first available vehicle in Romania it was a competitor for the electric Dacia Spring Leap motor T03. Unfortunately, aplomb initial decreased rapidly, in the last ones six months the brand managed to attract only customers who could be counted on the fingers of a manfavoră. In total, in the first nineon Monday from 2025, Leap motor avsold, according to DGPCI, exactly 148 marails.
Geelymuch better known Chinese brand inclusive in Romania grato the partnership with the Renault group in the field of engines, entered the marketour company through the importer MAXX Mobility. With vetccountries increasing from one month to the next, this brand has become the second most sought after rumyears, afterMG Motor, in this year. In period January – September 2024, 429 maSini Geelyof the Coolray the Cityray or Starray.
Things didn’t stop there, in the firstsummer of 2025 debuton the marketthe local a long-awaited brand with a marketing IndraI am angry. BYD, because it’s about this brand, promoted its assets wonderfully, I beton electric models with relatively long autonomy, such as Seal U, Sealion 7 or Dolps Surf, and on hybrids with state-of-the-art technology like Seal U DM-i or Seal 6 DM-i. As in the case of other marches from China, the impact of BYD in Romania it was, initial, reduced, for ca in September of this year, for example, the brand sto market 145 units. Thus, BYD climbs to fourth place in this year’s ranking of mbows imported from China after MG, Geely and Leap motor.
In the summer of this year, the Auto Italia group decided sto also formalize the representation of the Chery brand in Romania. thearound Leap motorthis is part of this importer’s new wave of brands and aims „romthe elderly with families, whoand I want a safer future”, as stated by Adrian Narcis Ghiță, CEO-ul Auto Italia Group. Chery offer include currently models like Tiggo7 and Tiggo8 with hybrid propulsion systems, and vetcsales in the only month of sale, September, were 25 units.
In the last saptammoment they announced their presence in Romania and other brands from China. May first it is about Lynk&Copart of the group Geelywhich is representedlocally by SEEAG and which opened the catalogs of orders for models whose completely uninspiring name is 01, 02 or 08. Also SEEAG has started in October 2025 să commercialize in Romania and brand Zeekr. Still part of the group Geelythe brand hopes to attract Roma customersyears with SUV-ul of medium size Zeekr 7X, shooting brake-ul Zeekr 001 and SUV-ul compact Zeekr X. The first units will reach customers pfavorat Starchsite of the year.
Finally, for the moment, the newestChinese brand arrived in Romania there are, in fact, twoah. In mid-October 2025 it debuted on the market Omoda & Jaecoobrand group represented locally by Genius Automotive Europe and which arrived in Europe no earlier than 2024. The most affordable model Omoda is the thermal engine version of the 5 model, and in the case Jaecoo thatand it works happenswith model 7.
As you can easily see, the Chinese offensive is also present in Romania, just like in Western Europeeh, even if volume vetccountries of these brands is not Inc.strongly felt at the market level. According to DGPCI data, aggregated by LifeNews.ro, in the first ninemonths of this year were registered in Romania 3,224 marails of the brands listed above, value corresponding to 2.96% of the market. Three to be exact from-one hundred rumyears that have compI show new cars in 2025 they chose a model assembled in China. And that without taking in multhe fear of models of well-known European, American or Asian brands that are produced in Chinese factoriesyou know and vsold in Europe. In addition, the fact cthat most of the brands listed above have been on the market for less than a year and that, îin the future not very îlistshown, new brands are expected such as Xpeng, Nio after Xiaomi.
The fact is that China’s most successful car brand in Romania this year is MG Motor (2,227 unityou), followed by Geely (429 units), Leap motor (148 units), BYD (145 units), DFSK (84 units), Lynk&Co (59 units), BAIC (43 units), Chery (35 units), Forthing (29 units) and Beings (8 units). Îthe models were not included in the ranking either AllviewCityZenwhich is not part of the passenger car category (M1) nor commercials Allview CityArgoMaxus later Pharisee.
