Embracing Sustainability: Brooks’ New Bar Tape Innovation

Brooks, the venerable British brand synonymous with quality cycling accessories since 1866, has recently launched its “REGENERATED LEATHER BAR TAPE,” signaling a important step towards sustainable cycling.This innovative product utilizes recycled leather, demonstrating a commitment to reducing waste and promoting environmentally conscious manufacturing.

From Scraps to Style: The Making of Regenerated Leather

The core of this new bar tape lies in its unique composition. Brooks employs vegetable-tanned leather scraps and shavings, remnants from their other leather product lines, and combines them with natural latex and plant-derived oils. This blend, comprising 52% recycled leather and 25% latex, is then reshaped using a proprietary technology to create a durable and flexible bar tape. The remaining components include 15% tanning oils for texture and 8% moisture used in the manufacturing process.

“This innovative approach not only reduces waste but also creates a product with a distinct character and feel.”

Designed for versatility and Comfort

Measuring 235cm in length, 30mm in width, and 1.8mm in thickness, the REGENERATED LEATHER BAR TAPE is designed to suit a variety of handlebar styles. Whether you’re riding a road bike,a gravel grinder,or a touring machine,this tape offers a comfortable and secure grip. Unlike traditional leather tapes, its seamless construction simplifies the wrapping process, making it accessible to both experienced and novice cyclists.

Aesthetic Appeal and Enduring Quality

The bar tape is currently available in brown, a classic color that complements Brooks’ iconic leather saddles and the Cambium range. Like all leather products, the REGENERATED LEATHER BAR TAPE will develop a unique patina over time, adding character and reflecting the rider’s individual journey.this aging process enhances the tape’s aesthetic appeal and fosters a sense of connection between the cyclist and their equipment.

Product Specifications

• Actual Weight: 545g
• Size: Length 235cm / Thickness: 1.8mm / tape width: 30mm
• Accessories: 2 tapes (left and right), cotton tape for terminal processing, rubber bar end plugs
• Price: 11,880 yen (tax included)

The Future of Sustainable Cycling Accessories

Brooks’ REGENERATED LEATHER BAR TAPE represents a significant step forward in the advancement of sustainable cycling accessories. By utilizing recycled materials and innovative manufacturing processes, Brooks is demonstrating its commitment to reducing its environmental impact and providing cyclists with high-quality, eco-kind products. As consumer demand for sustainable options continues to grow, expect to see more innovations like this from Brooks and other leading cycling brands.