In general, the sales volumes of the global $ 600 and more expensive smartphones have increased by 8 %a year, which is a record in the first half of the year, reports the Counterpoint Research Analytical Agency.
What led to Google’s leap
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The main sensation of the report became 105 % of Google supply growth. The company’s sales in the Premium segment doubled compared to last year.
As a result, the brand ranks fifth in the global ranking.
Experts associate this success with strong sales of the Pixel 9 series, development into new markets and aggressive marketing, which is not only on the “iron” but also on AI opportunities.
Pixel 10 Pro – Current Google Flagman / Photo: Tech Advisor
Indicators of other leaders
„Apple“
Apple remains first in the segment of $ 600 and more in the cost of phones, its dominance is weakened.
The company occupies 62 % of the market, but annual growth was only 3 % and the total market share decreased due to intensive competitors campaigns.
First of all, the technology giant loses its positions in China, descending Huawei and Xiaomi.
„Samsung“
Samsung ranks second with 7 % growth, which was helped by a good S25 series sales start.
Huawei retains its third position on loyal consumers and high sales in China.
The manufacturer attracts consumers with unique form factors such as a triple folding Mate XT screen.
„Xiaomi“
The Xiaomi, more well known for its accessible solutions, nevertheless demonstrates impressive 55 % growth and ranks fourth.
The company’s flagship image and popularity was influenced by the Halo Effect after their successful start of their electric car.
Five Basic brand smartphone sales growth per year / Photo: Counterpoint Research
General trends
Analysts note that more than 80 % of the premium smartphones sold are equipped with generative AI features.
It seems that 2025 This will be an important factor that affects the choice of buyers.
In addition, the demand for expensive phones in general is higher than ever – this sector has shown 8 % growth, and the total supply of the Gadgets has increased by only 4 % over the same period.
Top models make up more than 60 % of the total sales of smartphones in the world.
This means that consumers are increasingly ready to pay for quality equipment, preferring pleasant use and long service life rather than saving.
Source: Unian.net