Brand Studio for Life Insurance
Life Insurance said present in Carilo with a proposal designed to enjoy the beach and hot days. The brand presented the second edition of Music Sessions at Seawhich featured Benjamin Amadeo. An invitation to enjoy music in an acoustic, close and relaxed format, in tune with the natural environment and the rhythm of summer.
“We decided to be present with Life is Musicone of the central proposals of our campaign Life is Life. Vivila. Potential. Protects”he explained Ariel Cortez, Marketing Manager of Life Seguros. “We believe that music connects people from a different place and generates encounters between generations,” he added, and highlighted that families and audiences of all ages came to the recital. “We seek to accompany and enhance the moments that people choose to live: from those in which they build a future, to moments of enjoyment and well-being, such as sharing an acoustic show on the beach. That is our way of being present in people’s lives,” he indicated.
Benjamín Amadeo’s presentation took place in a warm and intimate atmosphere, where the acoustic format allowed a direct connection with the public. The repertoire, combined with the natural setting of the sunset in front of the sea, generated a close and authentic experience, in which the music was experienced as a space for meeting and shared enjoyment.
“I’m happy to come here to play at this parador and see the audience like this. Many families, children, people who came to have a good time. Happy to continue playing in the summer,” Amadeo commented, adding: “The proposal was to do something acoustic, different. I feel like it had that spirit.”
Music accompanies, connects and generates memories. Through these sessions, Life Seguros offers accessible cultural experiencesdesigned to enjoy without rush and to value the present and conscious enjoyment.
Music Sessions at Sea is integrated into the summer agenda that Life Seguros deploys on the Argentine coastwith different activations aimed at well-being, culture and movement. Each proposal seeks to accompany people during rest and disconnection, to reinforce the importance of enjoying the present and taking care of what matters.
This second edition was part of a cycle of three musical meetings that Life Seguros develops during the summer, in which it reaffirms its commitment to culture and the creation of experiences that enhance life. Through Life is Music, the brand continues to build spaces where enjoyment, emotion and care coexist naturally.
The next session of this cycle will be January 29 at 5:00 p.m. in Divisadero, Cariló. On this occasion, the public will be able to enjoy a unique encounter between Hilda Lizarazu and Mia Folino.
Because living is also listening, sharing and getting excited. And accompanying those moments is part of taking care of life.
