The third installment of the universe Avatar It’s already in theaters. dAfter so many years of development and technical advances by James Cameron and your team, we will agree that Avatar: Fire and Ash It is not a film designed and executed to be seen in any way. As with every return to Pandora, the experience matters as much as the story, and the cooking time of the dish has been long enough to enjoy it as it deserves.
The problem is that nowadays going to the movies has become, in many cases, a lottery. Finding a properly adjusted projection is already difficult with any film, so when we talk about a blockbuster that requires technical excellencethings get even more complicated. That is why it is advisable to stop for a moment and review what are the best ways to see Avatar: Fire and Ash in Spain.
The DCP (Digital Cinema Package) is the standard digital format with which films are distributed and projected in cinemas, almost completely replacing the old 35 mm prints. Contrary to what some believe, it is not a single universal copy, but rather an archive that must adapt to the technical characteristics of each room in order to guarantee a good projection. For this reason, Disney and James Cameron’s production company have done intense work prior to the premiere, asking exhibitors for all kinds of data. more than six months in advance.
45 different versions
If in the previous delivery 22 types of DCP were distributed, on this occasion up to 45 different versionsadapted to the conditions of each room: resolution, screen type, sound system, laser or xenon projection, 3D, HFR or aspect ratio. The objective is clear: that each cinema receives the copy that best suits its capabilities and avoid projection errors that ruin the experience.
But, if we could ask James Cameron directly where to watch his movie, the answer would be pretty clear. From The sense of waterhis favorite format is CINITYa premium projection system that combines 4K, 3D, ultra-high brightness, HFR (high frame rate), HDR (brightness/contrast enhancement), wide color gamut and Dolby Atmos surround sound. It is, on paper, the most complete experience that currently exists in commercial rooms.
In Spain, CINITY technology is linked to Odeon Multiplexesand for the premiere of Avatar: Fire and Ash The number of rooms available has grown to reach 11 CINITY theaters throughout the country. These rooms not only have specific hardware and copies mastered especially for this system, but they offer something unique in our market: 3D in 4K with HFRsomething that cannot be enjoyed in any other format in Spain.
Only drawback
Of course, CINITY is not perfect. These rooms work with screens in scope format (2.39:1), while Avatar It is intended to be viewed in higher formats, such as 1.85:1 or 1.90:1. That’s where IMAX comes in, which shows more of the image above and below and does so on giant screens that fill a large part of the field of view. Although in Spain IMAX copies are projected in 2Kthe feeling of immersion remains spectacular, especially in IMAX theaters with laser projection.
In IMAX but in 2K
Currently, the second best option to see Avatar: Fire and Ash in Spain are precisely those laser IMAX theaters, present in Kinépolis Madrid, Kinépolis Valencia and Cinesa Diagonal Mar in Barcelona. They don’t reach the overall technical level of CINITY, but they still offer a top-notch experience thanks to their screen size and aspect ratio.
And if you don’t have a CINITY theater or an IMAX nearby, all is not lost either. In that case, it is advisable to look at at least two basic requirements: laser projection y Dolby Atmos sound. With these minimum conditions a well above average experience is guaranteed, even if there is no 3D HFR. Here is a list of the twenty cinemas spread throughout Spain that meet these criteria and allow you to enjoy Avatar: Fire and Ash as it deserves:
Kinepolis City of Image (Madrid), Odeón Multiplexes Gran Plaza 2 (Majadahonda), China LUXE Oasis (Torrejón de Ardoz), Ocine Urban X-Madrid (Alcorcón), PREMIUM Park Runner Helmet (Torrejón de Ardoz), PREMIUM Helmet TresAguas (Alcorcón), Blueisle Helm (Madrid – Carabanchel), Westfield Helmet The Machinist (Barcelona), Mooby Balmes (Barcelona), OCINE Granollers (Granollers), OCINE Les Gavarres (Tarragona), Palafox Cinemas (Zaragoza), Cines Aragon (Zaragoza), Ponte Vella Cinemas (Ourense), Who Expo (Pontevedra), Cinemas Gran Arousa (Vilagarcía de Arousa, Pontevedra), Artesiete Bay of Cadiz (Cadiz), Neocine Thader (Murcia), PREMIUM Helmet Jaén Plaza (Jaen), Artesite Fan (Mallorca), Ocine PREMIUM 7 Palmas (Las Palmas de Gran Canaria) and Artesiete Las Terrazas (Las Palmas de Gran Canaria).
