Update: Parent company OTB has officially confirmed the appointment of Andrea Rigogliosi.
Diesel has a new CEO, according to Vogue Business. Expected in the fall of 2025 to take the helm of the Italian brand, the appointment of Andrea Rigogliosi would now be confirmed.
Andrea Rigogliosi is the brand’s first CEO since the departure of Eraldo Poletto in February 2023. He previously worked at Miu Miu as international director of retail and commerce, a position he held within the Prada group since the beginning of 2024. Previously, he worked for Italian fashion house Fendi as president Europe. He also gained around eight years of experience at French fashion house Christian Dior Couture, where he most recently headed the French market as director.
Eraldo Poletto only remained at the head of Diesel for a short time. He was CEO for six months and decided to return to the United States for personal reasons. Eraldo Poletto succeeded Massimo Piombini, who had held this position since December 2019.
“Diesel is a legendary brand that I founded and which has always represented a unique force in the fashion landscape,” said Renzo Rosso, founder of Diesel and president of the OTB group, in a press release. The artistic direction of Glenn Martens transformed it, allowing it to rediscover its most authentic DNA and gain freshness, modernity and popularity among younger generations. Today, Diesel can be considered the only alternative to the world of luxury, embodying values such as inclusiveness and accessibility – particularly important in the complex context that the entire fashion sector is going through. Recently, I closely followed the evolution of the brand with a team of managers, as we went through a difficult market phase. I am delighted to welcome Andrea to Diesel and, together with the team, I am confident that he will help further develop Diesel’s potential at a crucial time in its evolution. »
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