By [Invented Reporter] | LOS ANGELES – 2025/09/11 07:52:17

Amazon is reportedly making a important push into the augmented reality (AR) glasses market, potentially setting up a future showdown with meta.According to The Information, the company is developing AR glasses for consumers, with a possible launch in late 2026 or early 2027.

sources familiar with the matter told the publication that the consumer-focused AR glasses, codenamed Jayhawk, will feature microphones, speakers, a camera, and a full-color display in one eye. The report also indicates that Amazon is partnering with the Chinese company meta-Bounds for the AR technology.

Along with the consumer model, Amazon is also developing a separate version of AR glasses specifically for its delivery drivers. this version, reportedly codenamed , aims to improve driver efficiency by shaving seconds off delivery times and could be ready as early as the second quarter of 2026, according to The information.

If Amazon releases these AR glasses, it will directly compete with Meta, which already offers simpler smart glasses in collaboration with Ray-Ban. Meta is also expected to unveil a new AR headset, possibly named , at its upcoming Connect conference. This headset is anticipated to offer a more immersive augmented reality experience, featuring a similar one-eye AR display.

The Future of Augmented Reality

The augmented reality market is poised for substantial growth, with major tech companies vying for dominance. Amazon’s entry into this space signals a significant investment in the future of wearable technology.

“The project, internally dubbed Jayhawk, would equip AR glasses with microphones, speakers, a camera and a full-color display in one eye.”

The development of AR glasses for both consumers and delivery drivers highlights the diverse applications of this technology, from entertainment and communication to productivity and logistics.