Just one match, but one that is “forever”: this is the logic behind a model radically different, which could redesign the landscape of dating apptoday characterized by a widespread tiredness towards the infinite swipe.
Is called Keeper and it’s one startup which promises to use artificial intelligence not to multiply the possibilities, but to drastically reduce them, aiming for a declared and unambiguous objective: identifying a compatible partner for a stable relationship.
What is Keeper?
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Keeper was born in 2022 and is openly in contrast with the logic of traditional platforms. The basic idea is that online dating has stopped working because it rewards users’ permanence more than the outcome of relationships. The service, told by the founder Jake Kozloski in several interviews, starts from a clear position: not all people are compatible with each other and thealgorithm he must be able to say it clearly, without fueling potentially infinite expectations.
The Keeper experience begins with a long registration process e structuredmore similar to a selection questionnaire than a social profile. In addition to personal data, information is requested on studies, career, life goals and relationship vision. Users do not write their own directly bio: it is the platform that builds it based on the data collected. The selection proceeds by levels, with an initial screening based on basic criteria and a subsequent phase entrusted to artificial intelligence models trained on psychometric and long-term compatibility parameters.
Keeper, get numbers
The system is not yet fully automated. The match proposals are in fact also verified by matchmaker umaniwhich intervene as a final check before putting two people in contact. The numbers communicated by the company speak of over one and a half million registrations and approximately three hundred thousand completed accounts.
For now, Keeper limits its own range of action to heterosexual couples, a choice that the company justifies with the need to achieve product balance before extending the model to other types of relationships.
How much does Keeper cost?
What also makes Keeper particularly controversial is the cost structure. The service is free for women, while men who want to access matches must sign what the company defines as a “marriage bounty”: a sort of contract that provides for progressive payments and a high final outlay only if the relationship leads to a stable union. Anyone who gets married thanks to Keeper will have to pay approximately 50 thousand dollars in total.
The principle, in the intentions of the founders, is to align the economic interests of the platform with the sentimental success of the users.
Will Keeper really work?
Among those who observe the phenomenon from the outside, the idea of entrusting the search for a soul mate to an algorithm is arousing mixed reactions. On the one hand there is the promise of greater efficiency in a system perceived as worn out; on the other, the fear that a extreme measurement of people end up transforming relationships into an exercise in pure optimization. In this unstable balance between rationalization and sentiment, Keeper represents one of the most radical attempts to redefine the dating onlineshifting attention from the game of the match to predicting the result.
