Affordable iPhone & MacBook: Apple’s New Strategy | WSJ

Apple Inc. specializes in the design, manufacture and marketing of computer hardware and music media. Turnover by family of products and services is broken down as follows: – telephone products (50.4%): iPhone brand; – peripherals (8.6%): screens, storage systems, printers, video cameras, memory cards, servers, switches, etc. ; – computers (8.1%): laptops (MacBook, MacBook Air and MacBook Pro brands) and desktop computers (iMac, Mac mini, Mac Pro and Xserve); – music media (6.7%): iPod and iPad music players and accessories; – other (26.2%): software, maintenance services, Internet access, etc. The geographic distribution of turnover is as follows: Americas (42.8%), China-Hong Kong-Taiwan (15.5%), Japan (6.9%), Asia-Pacific (8.1%) and Europe-India-Middle East-Africa (26.7%).