Within the framework of Consumer Electronics Show (CES) held in Las Vegas, Nevada, in January 2026, Samsung presented a series of new proposals that promise to improve the daily lives of users with the support of artificial intelligence (AI).
Your Companion to AI Living (Your companion for a life with AIin Spanish) is the concept that summarizes the company’s vision and that is materialized through devices such as the new Micro RGB televisions, the Bespoke AI Family Hub smart refrigerators, the Galaxy Book6 line of laptops and the three-screen folding smartphone Galaxy Z Trifold, to name just a few.
In a meeting with journalists held in the aforementioned city in the United States during the CES, the CEO and president of Samsung for Latin America, HS Yesaddressed how the firm’s technology can improve consumer experiences and boost their activities and experiences, both in their personal and work lives.
When consulted by The Third On this point, he declared: “We seek to expand AI technology to all Samsung devices, but at the same time, democratize it by incorporating it into different product lines, so that all our users can enjoy the experiences it offers”.
“We have elevated our AI technology to the level of a true companion”emphasized HS Jo.
How Samsung devices promise to improve users’ daily lives
The AI technology integrated into Samsung devices has multiple applications and can be used for actions such as enhancing entertainment activities, facilitating household tasks, and making work-related actions faster and easier..
For example, the new Micro RGB televisions not only use it to adjust the image on the screen according to user preferences, but they can also respond to their queries while they are watching content.
This way, if you are watching a football match, a news report or other type of content, and you want to know the name or historical data about a particular person, you can ask the AI directly to share its answers with you.
Tools like AI Sound Controller Pro also allow you to adjust the sound according to your own preferences, so, for example, if you are watching a music video to learn a song on one instrument, you can ask the system to lower the volume of the others, so that you can better hear the chords and melodies of the one you are playing.
These are just a few examples of what can be done with AI integrated into certain devices in the Samsung ecosystem.
As for household tasks, the Bespoke AI Family Hub refrigerators allow you to put videos and music in streaming apps to have video calls, which makes it easy to do several actions simultaneously.
Likewise, they have the ability to recognize the food inside them, add them to an inventory and warn when they are about to expire.
Its benefits also include that it can recommend preparations based on the ingredients you have, as well as suggest cooking videos and turn them into easy steps to follow.
For their part, Galaxy Book6 laptops have functions such as AI Cut Out, through which users can instantly cut out backgrounds from images and then use them in, for example, work presentations.
At CES 2026, HS Jo stressed that “AI has become part of everyday life”, so it is essential that it, in turn, be “more human, intuitive and accessible”.
“That’s why our vision is clear: AI as your perfect companion. A companion who understands your habits, your preferences and your privacy. A companion that enhances entertainment, simplifies daily life and brings people closer together.”.
During the meeting with journalists held in Las Vegas, the CEO and president of the company for Latin America stated that “Samsung moves forward with our grand vision of AI as a companion, making AI natural, useful and meaningful in users’ lives”.
