Naver took the overwhelming first place last year with a search market share of over 60%.
According to market research company ‘Internet Trend’ today (4th), Naver’s domestic search share in 2025 was calculated to average 62.86%.
It increased by 4.72% points from the previous year’s market share (58.14%), and it has been three years since 2022 (61.20%) that Naver’s market share exceeded 60%.
Google took second place after Naver.
Google recorded a search market share of 29.55%, down 3.45 percentage points compared to the same period last year, further solidifying Naver’s dominance in the domestic search market.
Next, Microsoft (MS) search engine Bing ranked third with 3.12%, and Daum ranked fourth with 2.94%.
There is an interpretation in the industry that Naver’s rebound is the result of trying various technologies to improve search reliability.
In particular, it is analyzed that the number of search contacts has increased in conjunction with Naver’s newly launched AI search ‘AI Briefing’ last year.
In addition, Naver introduced a ‘specialized search for securities information‘ in November, providing easy access to corporate trends, performance announcements, and specialized content.
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Jang Han-byeol (good_star@yna.co.kr)
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