Former Xbox manager continues to speak out against Microsoft: Ybarra describes current Xbox campaign as “This is a new level of bad.”
Former Blizzard President Mike Ybarra, who previously worked as Corporate Vice President at Microsoft and was thus “fired” twice, so to speak, has once again expressed himself clearly critical of his former employer in a new social media post.
Ybarra reacted to the current Xbox marketing campaign and found clear words for it: He has seen many bad campaigns, but the current example is “a new level of bad”.
The statement is causing a stir in the gaming community, as Ybarra himself held a senior position at Microsoft for years and helped shape the Xbox brand up close. His criticism is apparently directed against the current communication strategy of Microsoft’s Xbox team, which recently came into discussion due to several unclear marketing measures and confusing messages to the community.
Although Ybarra didn’t provide any specific details, many fans interpreted his remark as a reference to the current advertising campaign surrounding the recent Xbox releases. Reactions on social media were mixed – some agreed with Ybarra, while others called his public criticism excessive. “The sting probably still runs deep,” said some X users.
However, Ybarra’s comments show that even former Microsoft executives are skeptical about the Xbox division’s current marketing strategy. Microsoft has not yet responded to Mike Ybarra’s constant negative comments.