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Pay on WhatsApp so that no advertising is displayed? This is currently being tested in a beta version of the Meta news service, as WDR reports. Beta versions are models that are tested on volunteers before official release.
The price for not seeing advertising on WhatsApp is around four euros per month in the test version of the app.
WhatsApp advertising: where does it appear then?
According to a WDR report, WhatsApp advertising does not appear in private chats or groups, but rather where the status messages of one’s own contacts can be seen. In the future, advertising will apparently be displayed between the individual status updates.
Meta promises that private messages, phone calls and group chats will remain ad-free.
When will the WhatsApp advertising come?
According to the WDR report, industry observers assume that the rollout in Germany could be largely completed by the end of the first quarter of 2026. Since January 2026, Meta has begun to gradually roll out WhatsApp advertising in the EU.
The start in Germany was delayed due to EU data protection issues. The WhatsApp advertising is played out in a personalized manner, based on location, language and subscribed channels, according to WDR. Anyone who has linked their WhatsApp account to Facebook or Instagram will receive ads that are coordinated across platforms. Data protection advocates criticize this. However, Meta emphasizes that telephone numbers are not passed on to advertising partners.
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