October 24, 2025 –
2 points of view
Stellantis’ “WE ALL CARE” campaign is a clear and regrettable example of wellbeing washing: appearing to care about the physical, emotional and mental well-being of staff, but without real actions or deep structural changes. This strategy focuses more on the brand image than on the real improvement of the work environment, covering up structural problems without addressing them in depth. Under the discourse of “emotional well-being” and “preventive culture”, fifteen-minute talks, posters and motivational messages are promoted that do not improve real working conditions, diverting attention from true risks and responsibilities.
This appearance policy distorts the authentic meaning of prevention; protect occupational health and eliminate risks at their source. Instead of fostering true resilience, it creates a false sense of support, allowing underlying problems, such as increased stress and disengagement, to worsen.
Don’t be fooled: the company tries to sell the idea of personal care to divert attention, but it really takes care of the image, not the people.
What’s really behind
Table of Contents
Behind these symbolic actions, serious problems persist that affect production line personnel every day:
- Temporality and chronic precariousness.
- Inhuman production rhythms, with excessive workloads, repetitions of operations, long hours, night shifts and unpredictable hours.
- Chronic stress, exhaustion, anxiety,
- depression and fear of retaliation or exclusion.
- Musculoskeletal injuries and occupational diseases without official recognition.
- Lack of job stability, family conciliation and time predictability.
- Denial of real risks, while ignoring job insecurity and constant productive pressure.
These factors are direct consequences of job insecurity and the conditions imposed by the company. Precariousness multiplies by two the risk of suffering from common mental disorders, according to organizations such as the WHO and the National Institute for Safety and Health at Work (INSST). Business silence in the face of this reality is a form of preventive denialism.
Emotional well-being? No, emotional precariousness
The stress, anxiety and depression that many people suffer are not individual problems or issues of personal resilience, but rather direct consequences of job insecurity, unpredictable schedules, lack of family balance and constant productive pressure. “Emotional well-being” talks do not solve fear, fatigue or abuse; They only offload responsibility onto the workers, diverting true responsibility from the company.
- Chronic stress is generated by precariousness, not by a lack of yoga or healthy habits.
- The real emotional problem is fear, exclusion and extreme precariousness.
- While marketing health, they hide real risks and legal responsibilities, ignoring that anxiety and depression are consequences of job insecurity.
It’s not mental health; It is extreme precariousness. The company hides risks while marketing, but chronic exhaustion and fear are not cured with advertising. They require stability, conciliation and real respect for labor rights.
Preventive culture, only in appearance
The so-called “preventive culture” is limited to symbolic gestures; posters, electronic publications, online training and 15-minute sessions on “good gesture practices” or “healthy habits”, which ignore objective risks and focus on aspects such as posture or smoking. Real risk factors are not addressed, such as the lack of recognition of occupational diseases caused by excessive pace, abusive workloads and repetitions of operations.
- Real prevention requires investment, reduction of work rates, improvements in planning, ergonomics and effective participation of workers. As well as the real recognition of occupational diseases.
- It is not enough to promote “good posture” or “healthy habits” if the factors that cause injuries and illnesses are not corrected.
- True preventive culture requires real investment and not just in marketing campaigns.
Health is a right, not a campaign
Health is not a marketing program or an individual choice; It is a basic working condition and a fundamental right that the company has the duty to guarantee. The contradiction between public discourse, such as the promotion of a “preventive culture”, and internal reality aggravates unrest and mistrust, making workers feel ignored and undervalued. When public statements contradict our reality, this only aggravates the problem. Health and well-being are not individual choices; they are essential working conditions that the company must guarantee with structural change authentic, not cosmetic. Your health is not a corporate campaign, it is a fundamental labor and human right.
Towards Authentic Wellbeing. Immediate Demands
DON’T BE FOOLED
Your health is not a corporate campaign, it is a right.
We don’t want posters or 15-minute talks. We want real changes, achievable rhythms and recognition of occupational diseases.
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Fuente: Intersindical.es
