While wave pools continue to spread across the earth, and interest in the modern surf park industry grows globally, the question remains: How profitable are these pools? Does the demand validate the supply? It’s perhaps too early to tell.
But here’s one case study to look at. The Lost Shore Surf Resort, a Wavegarden Cove joint outside of Edinburgh, Scotland, has been open for a year. And in that first year, according to reportsit’s generated £18million ($23.75 million) in profits. Pretty good, no?
Well, the park reportedly cost £60 million ($78 million) to build. That means that they’re still operating in the red, but should things continue going to plan, they could be in the green by another year and some change. I’m no economist, bust seems like a decent ROI. And what’s more, the surf park is boosting the local economy with jobs.
Andy Hadden, the resort’s founder, said: “Our ambition from the outset was to create something truly transformative, not just for surfers, but for Scotland’s position on the world stage. Lost Shore was never about building a surf park; it was about redefining what adventure and wellbeing tourism could look like in a country already famous for its landscapes and hospitality.
Recently, at the Surf Park SummitLost Shore was granted the “Innovation” award – an acknowledgement honoring “originality, implementation, and measurable impact.”
Related: Lost Shore, Scotland: “Europe’s Best Wave Pool?” (Video)
The park has created 130 local jobs, ranging from hospitality, to lifeguarding, to coaching, to maintenance, and more. They also plan to expand their vision – and clientele – soon, with opportunities for bodyboarders and a kid’s camp.
But at the core of the business, of course, is quality waves. And according to Hadden, he hopes that his creation will spawn a new generation of Scottish shredders:
“We believe our surfers will soon stand shoulder to shoulder with the world’s elite. There’s never been a better time to take up the sport and join what is already a thriving, inclusive and passionate surfing community here in Scotland.”
Related: Pulling Blood From A Stone
