Veronese Agricultural Land Values | Most Precious Areas

by Archynetys Economy Desk

the investigation of creation

In the hills, a hectare dedicated to grapes is worth up to 500 thousand euros while in the rest of the province prices are stable or decreasing





A panoramic archive image of the valley characterized by vineyards




A panoramic archive image of the valley characterized by vineyards


A panoramic archive image of the valley characterized by vineyards

Valpolicella is increasingly golden. Here, in fact, agricultural land has reached values ​​that are enormously higher than those recorded in the rest of the Veronese area. A market survey which has been published in recent days by Create, Agricultural Research Councila government body, which took stock of what was recorded during 2024.

Valpolicella maintains the record prices for sales. For one hectare of vineyard in the most valuable areas of the DOC the values ​​have reached 500mila euro. We are talking about numbers that have no equal in Italy, if we take into consideration the extensive wine-growing areas. In other areas, such as Piedmont and Tuscany, higher figures are recorded, but they concern smaller areas than the one in which the most famous Veronese red wines are produced.

In the rest of the Veronese prices are decreasing

In the rest of the Veronese area, however, prices are decreasing, on average by 1.8%. In fact, if in Valpolicella prices grow in relation to the success of its wines, elsewhere they remain stable, or fall, due to the uncertainty that continues to affect some productions.

In the Lowerthe weak economic yield of arable land translates into a substantial stagnation in land prices. The prices are quite varied. They are highest in the northern part of the area, with a average of around 63 thousand euros per hectarewhile they suffer a reduction in the Tartaro plain, settling at around 45 thousand euros, to further decrease in the southern part, in the Legnaghese area, reaching values ​​below 30 thousand euros.

Furthermore, in the presence of large surfaces, sales values ​​can reach higher thresholds, while small properties sometimes struggle to maintain average prices. They are then definitely the prices of the orchards are contained, which stand at around 60 thousand euros per hectare. Even in the presence of figures that appear formally stable, the land market appears to be almost static, due to the lack of income prospects for the sector.

Although some growth has been recorded in the hilly areas which host prestigious wine cultivations, in the raised areas of theEast of the provincethose crossed by the Progno and the Alpone, the prices of the vineyards are decreasing compared to the years prior to 2024. Here we are talking about average figures equal to approximately 190 thousand euros per hectare. However, lower numbers were recorded in some areas which appear to be more critical, because they are subject to the contraction in the price of grapes.

The rental market

The rental market, however, remains stable overall, showing that demand is much higher than supply, especially in the plains, where there is real competition regarding the leasing of land intended for horticulture, industrial venting, nurseries and tobacco. There are structured and expanding agricultural companies here, but there is also no shortage of businesses led by foreigners, especially for crops where there is a high need for labour.

In the plain of Tartarus land intended for cereals or legumes settles on a fee equal to approximately 650 euros per hectare compared to numbers that reach 2,200 euros for the most profitable crops. In Valpolicella, it reaches 6,000 euros per hectare for the rental of vineyards, while in the Soave DOC area, where there is a decrease, it goes from 700 to 2,000 per hectare.

Agricultural land is still considered a safe haven assetbut, since their value is correlated to the profitability of the companies, the future does not seem rosy, given the negative moment that many companies are going through”, remarks Alberto De Togni, president of Confagricoltura Verona, an association that collaborated in the creation of the Crea study. De Togni, however, reveals that in the Lower Region interesting figures are proposed for long-term purchases or rentals of land to be used for agrovoltaics, even if it is difficult to obtain authorizations from the Municipalities and Arpav.

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