New Leadership to Drive Innovation and Maintain Journalistic integrity

Nova Broadcasting Group, a key player in Southeastern Europe‘s media landscape, has announced a significant restructuring of its leadership team. This move signals a renewed focus on strategic growth and maintaining the highest standards of journalistic integrity across its platforms.

Krasimira Hadjiyska Appointed CEO

Krasimira Hadjiyska,a long-standing veteran of Nova Broadcasting Group wiht over two decades of experience,has been named the new Chief Executive Officer. Her extensive background within the company, most recently as Chief Operations Officer, positions her as a natural successor to lead the organization forward. Hadjiyska’s deep understanding of the business and proven leadership skills are expected to be instrumental in driving the company’s continued success.

Hadjiyska’s journey with Nova Broadcasting Group began in 2003, and she has since played a pivotal role in establishing the company as a leader in the Bulgarian media market. Her previous roles include sales Director and head of Sales, Marketing, and PR departments. Notably,she spearheaded partnerships with major international television channels,including The Walt Disney Company,Fox,AXN,and discovery,solidifying Nova Broadcasting Group’s position as a media pioneer in Bulgaria.

Dirk Gerkens Transitions to Chairman Role

Dirk Gerkens, the outgoing CEO, will transition to the role of Chairman of Nova Broadcasting Group. He will also remain a member of the Board and Director of Programming, Production, and Advertising Sales at United Media, the parent company.This strategic move ensures continuity and allows Gerkens to continue overseeing the long-term news and current affairs broadcasting of Nova Broadcasting Group, safeguarding United Media’s commitment to journalistic excellence.

This transition comes at a time when media companies are increasingly focused on maintaining trust and credibility. According to the Statista Research Department, trust in journalists in Bulgaria, while fluctuating, remains a critical factor for media organizations to address.

Vera Ankova Named Chief Operations Officer

Further strengthening the leadership team, Vera Ankova has been appointed Chief Operations Officer. Ankova will be responsible for the overall content management across Nova Broadcasting Group’s television programs and digital platforms.Her appointment is expected to enhance the company’s media presence and ensure a cohesive content strategy.

Ankova brings a wealth of experience to the role, having previously served as CEO of News at Nova Broadcasting Group and Director of New Content and Strategic Advancement. Her background also includes a tenure as CEO of Bulgarian National Television and a role as a stringer for CNN in Bulgaria. She is a member of the International Academy of television Arts and Sciences, further highlighting her expertise in the field.

United Media’s Regional Powerhouse

Nova Broadcasting Group is part of United Media, a leading media company in Southeastern Europe. United Media operates in eight countries, employing 4,200 people and producing over 40,000 hours of original content annually. The company’s extensive portfolio includes over 120 media brands, encompassing television channels, digital portals, print publications, and radio stations. This vast network allows United Media to offer complete and competitive advertising solutions throughout the region.

United Media’s reach extends to over 40 million people, utilizing leading international operators and free distribution models.

United Media information