Trademark Infringement: Startup Brand Protection Guide

Trademark infringement if the startup’s trademark is protected – what reaction is recommended?

You have protected your trademark and you notice that another company is using the same or a confusingly similar trademark – in the worst case, it is one of your competitors.

Attorney Christoph Vischer, LL. M. from the law firm Weickmann & Weickmann offers you a first insight into the relevant questions, which are particularly relevant for startups as follows:

• What can be protected as a trademark?
• What does “brand protection” mean?
• What types of trademark infringement are there?
• How can I take action against a violation of trademark protection?
• Can I also claim damages in addition to the cease and desist?
• What costs should I expect?

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