Toyota’s strategy for electric cars is much more cautious than that of many big brands. They believe that there is a place for petrol, hybrid and diesel cars on the market, and that electric cars will also play an increasingly important role. Moreover, in every category.
The Japanese have confirmed with a teaser photo that the newest, large electric leisure car of the range will arrive soon. The factory image only outlines a square silhouette, but we already know that this will be the brand’s first electric car to be assembled in the United States – the patent images have already been taken down by several media outlets.
Photo: Carscoops
The production of this strategically important novelty is hosted by the city of Georgetown, Kentucky, where Toyota is preparing the lines for the electric era with an investment of 1.3 billion dollars. The supply chain will be optimized, for example battery packs will come from the brand’s new factory in North Carolina.
Photo: Toyota
As for the specific type, Toyota is targeting the segment of large, three-row family electric cars, where interior space is the main buzzword, so the Volvo EX90 can primarily be considered an opponent. Although the start of serial production was originally planned for the end of 2025, according to the latest schedule, the first copies will roll off the assembly line in the first half of 2026.
