Welcome to a new era: the American megastar Taylor Swift unveiled the highly anticipated Friday The Life of a Showgirlresolutely pop album that celebrates his fiancé, the American footballer Travis Kelce, and balances a few accounts.
According to an architective marketing strategy, fans of the singer, the “Swifies”, had so far heard the slightest note of the 12th opus of their idol. To satisfy their curiosity, they had to be satisfied with an omnipresent glitter orange color throughout the promotion, a series of photos of the artist in cabaret dancer and scraps of words of songs distilled during the final stretch.
“Mosaics of laughter and cocktails of tears”
Table of Contents
“Tonight, all these lives converge here, the mosaics of laughter and the cocktails of tears … I cannot tell you how proud I am to share this with you, an album which seems simply so just,” posted the star on her social networks after the release of the album, accompanied by photos of her in showgirl outfits.
After four folk or introspective albums, The Life of a Showgirl offers – as promised – dancing songs with sounds recalling the 80s, starting with the single “The Fate of Ophelia”.
But as we do not change a formula that wins, walks also have the beautiful share among the 12 titles. And Country, a genre in which the artist started in 2006, points to a few songs, including the final duo with the new pop Sabrina Carpenter star.
“I only want you”
The 35 -year -old singer described her latest delivery – the most pre -recorded album on the Spotify streaming platform – like a driving behind the scenes last year from the giant tour retracing all the eras of her career (or “era”, as she calls them).
“The happiest, wildest and most intense period of (his) life”, which coincides with the early days of her relationship with Travis Kelce, with whom she announced her engagement in August.
Taylor Swift, who has often exorcised his romantic disappointments in music, sings the latter’s praises on “Wish List”, claiming: “I only want you, having two or three children, that the whole neighborhood sets you like”.
Grain to grind for “Swifies”
In this new era, it is not only happy and can be vindictive, whether social networks or patriarchy. “I protect the family,” she also sing Father Figure. In this song inspired by the eponymous title of George Michael (with the blessing of the singer’s right), the Popstar seems to come back to the saga which surrounded, between 2019 and May, the acquisition of the rights of its first six albums.
With his enigmatic words (“Welcome to my underground world where everything is dark/At least, you know exactly who are your friends/it is those who have the same scars”), “Cancelled!”, Above all, should give grain to grind to “Swifies”, on the lookout for the slightest information on the life of their idol.
Cinema go
To the production of The Life of a Showgirlwe find the Swedes Max Martin and Shellback, at the origin of the turn to pop taken by the singer in the 2010s.
At the helm of the first album of the American Boys Band Backstreet Boys in 1996, Max Martin (Karl Martin Sandberg of his real name) revolutionized modern pop. We have owed him for hits like “Baby One More Time” by Britney Spears or “Blinding Lights” by The Weeknd.
Following the promotion of the album, the “Swifies” have an appointment at the cinema in around fifty countries from Friday to Sunday, to view a comment from the album by the artist, a first clip and a karaoke version of the songs.
Taylor Swift, the most listened to Spotify in 2024, is committed to a tour of “Talk shows” to promote this 12th album. Thus goes the life of “showgirl” and, as the song teaches it which gives its title to the disc: “I would not want it to be otherwise”.
