Football is also enjoyed with flavor. And from now on, the Real Valladolid It will have an unmistakable touch: chili, lime and sea salt. The iconic brand Tagine becomes a new sponsor of the Blanquivioleta Club in an agreement that will extend until 2027bringing its unmatched explosion of flavor to the heart of Pucela.
Because when the passion for sport is mixed with the taste for good food, the result can only be spectacular.
Recognized around the world for its unique recipe, a perfect blend of quality chilies, dehydrated lime juice and sea salt, Tajín arrives at Zorrilla to accompany every training session, every play and every celebration. An authentic flavor, without sting, designed to be enjoyed in everything: from fruits and snacks to drinks… and now also in elite football.
A sponsorship that is experienced on the field… and savored in the Stadium
The agreement starts in the 2025-26 season with the presence of the brand on the sleeves of the first team’s training shirts. For the 2026-27 campaign, Tajín will make the jump to the entire Blanquivioleta structure, from the professionals to the Club’s future sporting promises, reinforcing its family and close spirit.
In addition, the experience will be complete for fans:
- Tajín will be visible at different points of the José Zorrilla Stadium and in the Annexes.
- On match days, Its flavor can be enjoyed in various spaces of the Stadiumturning each meeting into a celebration for the senses.
“Football is a universal language that is lived with intensity and joy, exactly like the flavor of Tajín. Being together with Real Valladolid allows us to be part of those moments that bring fans together, add a special touch to the Stadium experience and continue connecting with new generations of fans in Spain,” shared Nuria Velasco Sanz for Tajín.
From the Club, they celebrate the arrival of a member with international DNA and common values.
Gabriel Solares, co-president of Real Valladolid, explained: “We are extremely proud to present a Mexican brand with international significance as an official sponsor and share a little of our culture and origin. On a personal note, it is very special for me that the first Mexican brand that we present at Real Valladolid is Tajín, which is a Mexican symbol and a product that all Mexicans have known and enjoyed since childhood.. Agreements like this, with global brands, reaffirm the institutional vision that we want to imprint on Real Valladolid. Tajín is a product that is found in practically all Mexican homes and today Real Valladolid opens the doors to this great brand”.
While Eduardo García, vice president of brand development and business for Blanquivioletas, stressed: “We couldn’t be happier to present a great Mexican brand like Tajín that is committed to Real Valladolid to make itself known in Spain. After a strategic work process in which we understood the brand’s objectives, we were able to find a key point in which Real Valladolid will collaborate as a communication platform to enhance Tajín’s awareness at a national level.. This process was the first step, now we must give life to this strategy. “We are very excited to do it and share this unique flavor with everyone.”
For its part, the company highlights the emotional and cultural component of the agreement by reiterating that “this alliance unites two brands that share values: tradition, closeness, teamwork and a hobby that gives everything; Like Real Valladolid on the field, Tajín transforms the everyday into something extraordinary.”
About Tajín
Tajín was born on December 23, 1985, from humble origins that grew exponentially: from selling store to store in a van to being present in more than 70 countries. In the early 90s it began to export its unique recipe and in the 2000s it arrived for the first time in Central America, Europe, Asia and Africa, becoming an international product with a Mexican seal.
