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  • Economy

    The Trade Desk: 2026 Open Internet Outlook

    by Archynetys Economy Desk January 7, 2026
    by Archynetys Economy Desk January 7, 2026

    The Trade Desk CEO Jeff Green said 2026 will mark the open internet’s strongest year yet, …

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  • Economy

    2026 M&A Trends: AI Deals & Holdco Consolidation

    by Archynetys Economy Desk December 26, 2025
    by Archynetys Economy Desk December 26, 2025

    5 M&A Trends to Expect in 2026, From Multibillion-Dollar AI Deals to Further Holdco Consolidation M&A …

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  • Economy

    Commerce Media 2026: Consolidation Trends

    by Archynetys Economy Desk December 22, 2025
    by Archynetys Economy Desk December 22, 2025

    Dealmaking in commerce media is likely to heat up in 2026. Commerce media ad spend has …

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  • Economy

    Omnicom Media: Post-IPG Takeover Town Hall Insights

    by Archynetys Economy Desk December 3, 2025
    by Archynetys Economy Desk December 3, 2025

    On Wednesday, Omnicom Media hosted its first company-wide town hall meeting following its parent company’s $13 …

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  • Economy

    DOJ Antitrust Case: Google Ads Breakup Sought

    by Archynetys Economy Desk November 22, 2025
    by Archynetys Economy Desk November 22, 2025

    The U.S. Department of Justice made its final push for a divestiture of key parts of …

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  • Economy

    Reddit Ads: Paramount Tests Interactive Format

    by Archynetys Economy Desk November 10, 2025
    by Archynetys Economy Desk November 10, 2025

    Reddit will begin allowing advertisers to create custom, interactive ads in lieu of traditional image, video, …

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  • Economy

    Innovator 50: Tech-Driven Industry Leaders

    by Archynetys Economy Desk November 4, 2025
    by Archynetys Economy Desk November 4, 2025

    In 2025, there’s no such thing as business as usual. Faced with relentless challenges, change, andtechnological …

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  • Economy

    Meta Retail Ads: Sales Attribution Now Available for Advertisers

    by Archynetys Economy Desk October 23, 2025
    by Archynetys Economy Desk October 23, 2025

    A new deal between LiveRamp and Meta is aimed at showing retail marketers if Meta ads …

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  • Economy

    Agentic Advertising: New Industry Standard Launched | Yahoo & PubMatic

    by Archynetys Economy Desk October 15, 2025
    by Archynetys Economy Desk October 15, 2025

    A consortium of ad tech companies is laying the groundwork for the next evolution of automated …

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  • Economy

    OpenAI Ads: Building In-House Infrastructure

    by Archynetys Economy Desk September 25, 2025
    by Archynetys Economy Desk September 25, 2025

    OpenAI is staffing up to expand ChatGPT’s marketing reach and build on-platform marketing tools. A recent …

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