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The tie-up connects a retailer’s data to Meta’s user base through LiveRamp Clean Room, letting advertisers target specific groups of people on Facebook and Instagram without breaching consumer privacy. Retailers then use sales data to track if those targeted ads led someone to buy something after seeing an ad.
The deal signals greater intent from Meta to work alongside retail media networksand scoop up a portion of retail media’s $62 trillion ad market—something that ADWEEK first reported on in April.
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