BTS’s V’s advertising campaign is heating up the world, from Seoul to New York.
V is currently serving as an advertising model for eight brands in the fashion, jewelry, beauty, finance, and beverage fields, drawing enthusiastic responses from the global fandom with his walking billboards.
In Korea, huge promotions are being held for Coca-Cola, Compose Coffee, and Snow Peak, which V has been advertising for several months. It is taking over not only TV commercials but also major large billboards throughout Seoul.
Advertisements for TirTir, who was recently selected as a model, are being run in Seoul, New York, London, Los Angeles, and Tokyo.
V’s advertising video was broadcast on 7 of the 10 screens in the One Times Square building in New York’s landmark Times Square, surprising the audience with its overwhelming scale.
This building is where the ball drop event heralding the start of the new year is held every year, and leading companies around the world, including Samsung, are advertising. TirTir advertisements are also being broadcast on four large billboards located next to the One Times Square building, and 11 advertising videos of V are being broadcast in Times Square alone.
TirTir advertisements are also displayed on the large billboard of the movie theater at GROVE, a luxury shopping mall in Los Angeles, and in the elevators within Grover. Melrose Avenue, the fashion center of Los Angeles, was also decorated with V’s appearance.
In the UK, a beautiful video of V was also included on the Piccadilly Light display board in Piccadilly Circus, a busy area in London. On this billboard, a solo video of V was posted when BTS was an ambassador for Hyundai Motor Company.
Japanese beauty brand Yoons also held a pop-up event at MEDIA DEPARTMENT TOKYO and unveiled a large billboard with V’s photo on it. This advertisement will be posted sequentially in Sapporo, Osaka, Fukuoka, and Kyoto, starting with Tokyo. Yoons will also air TV commercials throughout Japan starting on the 13th.
Coca-Cola is also broadcasting advertising videos on large billboards throughout Seoul as well as on TV. Compose Coffee also advertised in the same spot as Coca-Cola, creating a scene where V’s image colored the entire city.
Fashion brand Speak Peak is also actively marketing with advertisements using V in places with a large floating population, such as department stores, subways, Gwanghwamun, Olympic Expressway, and Gimpo Airport.
Meanwhile, V left the country for the TirTir pop-up event held in Los Angeles on the 12th. As he was leaving the country, V sent a video cheer to the students about to take the College Scholastic Ability Test, saying, “Good luck with the CSAT. Fighting.”
