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Sydney Sweeney’s “Bathwater Bliss” Soap Divides the Internet
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By anya Schmidt | LOS ANGELES – 2025/05/29 20:44:17
A new collaboration between actress Sydney sweeney and men’s grooming brand Dr. Squatch has triggered a wave of reactions online. The limited-edition soap bar, named “Bathwater Bliss,” has become a trending topic for its unusual concept.
The product,according to dr. Squatch, contains trace amounts of water used by Sydney Sweeney during a bathing session. This detail has sparked both curiosity and criticism among social media users.
In a promotional post, the brand stated, “You kept asking about my bathwater after the @drsquatch ad… so we kept it. Introducing Sydney’s Bathwater Bliss! A very real, very limited-edition soap made with my actual bathwater.”
Beyond the bathwater novelty, the soap includes natural ingredients such as pine bark extract, sand, and fragrances of Douglas fir and moss, aiming for an outdoorsy aroma. The collaboration is described as a playful response to online interest in the actress,nodding to her Pacific Northwest background,according to GQ.
Sydney Sweeney told the outlet, “I honestly think it’s a really fun, full-circle moment, because fans always joke about wanting my bath water…”
Sydney Sweeney’s latest brand collaboration has sparked outrage on social media with manny rushing to share their disgust
The Euphoria star, 27, recently teamed up with men’s grooming brand Dr. Squatch to launch a limited-edition soap bar called ‘Bathwater Bliss’
She described the soap’s appearance, saying, “It’s super soft. It’s really pretty, I’m looking at it right now. It’s marbly and has blues and a little bit of brown in it.”
Sydney Sweeney also detailed the process by which Dr. Squatch obtained the bathwater: “When we were at the [Dr. Squatch] shoot, thay had a tub for me. And I actually got in there and I took some soap, and we had a nice little bath and they took the water. So it’s my real bath water. I wanted to have it lean towards my home roots, so there’s this really outdoorsy scent of, like, pine and earthy moss and fir. So it smells super manly. But then there’s some city bath water mixed in.”
The actress acknowledged that the 2023 film Saltburn, particularly a scene involving bathwater, influenced the concept. “I did [see it]. Honestly, it [Saltburn] probably has been a huge catalyst for it,” she stated.
Online Reactions Range from Disgust to Disbelief
“I honestly think it’s a really fun, full-circle moment, as fans always joke about wanting my bath water…”
This isn’t Sydney’s first time collaborating with Dr. Squatch. In October 2024, she starred as the brand’s sultry ‘Body Wash Genie’ to promote its Natural Body Wash line
despite Sydney Sweeney’s enthusiasm, the collaboration has faced criticism, with many labeling it a “gross” publicity stunt. Social media users have expressed their opinions, with comments such as, “I love you Sydney, but what the fk is this?” and “Sydney, why?”
Other reactions included disbelief and discomfort, with remarks like, “I wanted this to be fake so bad,” “We need to look at ourselves in the mirror,” and “This is so weird, haha, sorry.”
Further comments conveyed stronger sentiments: “what in the actual f*?,” “I’m sorry, what is this?,” “nah, this is gross,” “No way this is a real thing,” “What has the world come to…,” “This is creepy,” and “Are you kidding?”
This isn’t the first time Sydney Sweeney has partnered with Dr. Squatch. In October 2024, she appeared as a “Body Wash Genie” to promote their Natural Body Wash line.
In the previous ad,she playfully stated,”Hello you dirty little boys,are you interested in my body… wash? Well, you can’t have it, because this isn’t for boys. It’s for men. This is Dr. Squatch Natural Body Wash with long-lasting, natural aromas like wood barrel bourbon, pine tar, coconut castaway, and fresh falls. You’ll finally get the attention you deserve, so go to drsquatch.com today and quit being a dirty little boy!”
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Celebrity endorsements are popular because they leverage the fame and influence of public figures to build brand awareness and credibility. Consumers often associate the positive attributes of
