Google Analytics 4 (GA4) is the latest iteration of Google’s analytics platform, designed to provide complete data measurement for both websites and applications [[2]].GA4 focuses on event-based data collection, offering a more unified view of user behavior across different platforms.

Key Features of GA4

GA4 introduces several key features that differentiate it from its predecessors. One significant aspect is its ability to track events, such as page views or button clicks, without relying solely on page-based tracking [[2]]. This allows for a more granular understanding of user interactions.

“GA4 is a new type of property designed”

Another crucial feature is the use of custom URLs with UTM parameters to track campaign performance [[1]]. By adding UTM parameters to URLs used in referral links and ad campaigns, you can identify which campaigns are driving traffic to your site. These parameters are sent to Analytics when a user clicks a referral link, and the values are visible in the Traffic acquisition report.

Measuring Key Events

GA4 allows you to measure key events,such as a user visiting a confirmation page,to analyze user behavior and enhance your site [[3]].While a standard `page_view` event is sent to Google Analytics for every page view, you can designate specific events as key events to track critically important user actions.