entertainment | Entertainment topic
input2025-11-27 17:09:13
Emerging as a market leader in ultra-high-definition performance broadcasting and live streaming
[스포츠서울 | 김종철 기자] ST People Co., Ltd., a performance and live streaming broadcasting company, has established a comprehensive broadcasting solution with the ‘Sony 8300 8K Live Camera’, opening the 8K era in concert broadcasting and global transmission.
The ‘Sony 8300 8K’ system is a flagship equipment used in global broadcasting sites, and is characterized by a wide color gamut, natural color reproduction, stability without shaking even when moving quickly, and the high sensitivity and high dynamic range shooting capabilities required in large concert halls.
In particular, the overwhelming amount of information in 8K resolution shows its true value when implemented on the stage LED wall and large screen. ST People Co., Ltd. is equipped with an on-site LED 8K real-time screening system through this equipment, providing a different level of visual experience to both artists and audiences.
In addition, ST People Co., Ltd. was provided with a direct cam solution using the KBS Vertigo method using 8K shooting data, and added innovation by producing secondary content after performances and fan meetings.
This solution can quickly produce artist-centered ultra-high-definition fancam videos based on 8K sources shot from multiple angles, and is optimized for immediately providing content to fans immediately after the end of the performance, producing high-quality video assets that can satisfy all artists, agencies, and broadcasters in the K-content market where fandom-centered culture is being strengthened.
ST People Co., Ltd., which owns Korea’s only ‘Sony 8300 8K’ camera system, is a professional broadcasting company that has been providing 8K filming-based performance broadcasting, live streaming, on-site LED ultra-high definition screening, and direct cam content production at various performance and event sites for more than 10 years.
Based on outstanding technology and unrivaled equipment competitiveness, we have built a comprehensive broadcasting solution covering all genres, including showcases, fan meetings, media days, brand events, and large-scale performances.
An official from ST People Co., Ltd. said, “We are the only comprehensive solution broadcasting company in Korea that can broadcast performances based on the Sony 8300 8K camera, as well as LED 8K on-site screening and direct camera production,” and added, “We will continue to provide ultra-high-definition live streaming and content production services that satisfy both artists and audiences and contribute to increasing the global competitiveness of K-content.” jckim99@sportsseoul.com
