Spotify is increasing its prices again, but fortunately only in the USA. So far, the US has been one of the few large countries where users have been able to remain relatively calm, while the rest of the world has had to get used to higher prices since the end of last year. But as expected, this was only a temporary exception.
Spotify has increased prices in many regions in recent months. Countries in South Asia, the Middle East, Africa, Europe, Latin America and the Asia-Pacific region are particularly affected. A case in point is the UK, where the Premium individual subscription rose from £11.99 to £12.99 per month and the family subscription rose from £19.99 to £21.99. The USA surprisingly stayed away from the price increases at the time.
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Spotify has now officially confirmed that this measure will also be implemented internationally. US Premium subscribers will receive an email informing them that the price of their monthly subscription will increase from $11.99 to $12.99 beginning in the February billing period. As usual, Spotify explains this with the aim of maintaining the quality of service and continuing to offer all the usual functions and benefits.
What is important, however, is that although we are currently “only” talking about the United States, the pricing policy for the rest of the world is often not adhered to there. The USA is usually The American market serves as a reference market and changes that prove successful there will sooner or later be reflected in other regions. It is therefore to be expected that if Spotify enforces higher prices in America without much resistance, a similar step will not be long in coming here.
The question is less if, but when. Spotify has already shown several times that price increases occur gradually and over a longer period of time. Czech users can currently only hope that they will be affected by further price adjustments as soon as possible. However, if you follow current developments, the quiet phase is unlikely to last long.
