SPOTIFY globally launches an update of the free experience: choosing, searching and sharing songs and podcasts will be simpler and more immediate
Spotify has announced an important novelty for all its free users: from today the free experience is completely updated, introducing tools that break down some of the historical limitations of the platform. With over hundreds of millions of listeners all over the world, the company has decided to strengthen the connection between fans and creators, offering more freedom to those who are not a premium subscriber but still want to live music without too many constraints.
Choose, search, share
With the new update, Those who use free Spotify can finally choose and reproduce directly the songs they prefer. No longer just listening random or preset playlist: just type the title of a song and press the play button to hear it immediately. A change that approaches the free experience to the premium experience and that represents a small revolution for the platform.
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Research becomes equally immediate: By typing the name of the song or artist, listening starts without delayseliminating the frustration of having to wait or jump between multiple tracks. Sharing has also been simplified: if a friend recommends a song, or if a artist publishes a direct link to a new exit on social media, just a click to start listening instantly.
A more accessible platform
These updates are part of the Spotify strategy of Make music more accessible and inclusiveeven for those who do not choose the Premium subscription. The company stressed that millions of users all over the world prefer the plan free and how it was important to improve their experience to keep it engaging.
The new model not only aims to satisfy listeners, but also to support artists: facilitating the discovery and sharing of songsincreases the possibility that new outputs reach an ever wider audience, with a direct impact on the visibility of the Creators.
The update of the free experience is In Rollout worldwide from today. All users who use Spotify without Premium subscription will receive the update automatically, with the possibility of immediately experimenting with the new listening methods.
