OpenAI has launched Sora 2a tool that transforms the video creation by allowing you to generate impressive clips solely from text. This innovation represents a technological leap for creators, marketing professionals and anyone interested in producing audiovisual content without the need for complicated equipment or advanced technical skills.
What is Sora 2 and what makes it unique?
Sora 2 is the second generation of the OpenAI artificial intelligence model for video generation from text, released in September 2025. Unlike the original version, it offers a higher level of realism thanks to its advanced physics simulation and simultaneous generation of synchronized audio, including dialogue, sound effects and soundscapes that perfectly accompany the action on screen.
Among its main innovations is the ability to maintain consistency across multiple takes — objects that interact respecting real laws of physics, natural movements and visual continuity in each scene. Besides, Sora 2 allows you to insert “cameos”, which are the option to add real people (via verified video and audio) within the generated video, automatically adjusting lighting and movements for a natural effect.
This platform also stands out for its wide variety of styles availablefrom photorealistic videos to anime-style animations, allowing users to orient their creations according to the desired atmosphere: cinematic, artistic or surreal. All this makes Sora 2 a versatile tool for advertising projects, digital content and innovative visual narratives.
How to get started with Sora 2: practical guide
To start creating with Sora 2the first thing is to take into account that currently its access is limited and based on invitationsmainly for users in the United States and Canada with iOS devices, while it will soon arrive on Android and web platforms.
How to get started includes:
- Download the official Sora app on iOS and register an OpenAI account; Identity verification is required for features such as cameos.
- If you are a ChatGPT Pro subscriber, you can access without invitation to the Pro version via web.
- Write clear and detailed descriptions so that the AI correctly interprets the scene you want to create. For example, describing the environment, characters, actions and specific sounds helps generate videos with high fidelity.
- Explore editing options within the app, which allow modify scenes, reorder shots or include your cameo personl.
- Export and download the videos in HD format ready to share on social networks, websites or presentations.
The app also includes a social component where you can see content created by other users and remix their videos within a feed designed to inspire and encourage collaborative creativity.
Keep reading:
• OpenAI presented Sora, the AI capable of generating hyper-realistic videos in seconds
• I see 3: Google AI with which you can generate videos in seconds
• Edit videos easily and in two minutes: this is how Veo 2 works on Gemini
