“`html
Table of Contents
Sony’s new OLED TV is hitting the market at a premium price, but can it truly compete with rivals like LG and Samsung?
By Amelia Monroe | LOS ANGELES – 2025/06/17 08:37:07
(Image credit: Future)
the LG G5 boasts a “four-stack” OLED display, dubbed the Primary RGB Tandem structure. Unlike older designs using two blue OLED layers plus a third with red,green,and yellow elements,LG’s updated approach generates light via distinct red,green,and blue layers. This tweak enhances color accuracy and boosts both peak and full-screen brightness. (See the comparison chart below, pitting the Sony Bravia 8 II and LG G5 against other OLED TVs.)
during testing, the G5’s extraordinary brightness substantially improved picture quality.high Dynamic Range (HDR) movies gained a near-3D effect thanks too the picture’s strong contrast, making bright highlights especially vibrant. Colors also appeared vivid without seeming artificial.
Another key attribute of the G5 was its ability to maintain strong contrast even in brightly lit rooms, aided by its anti-reflective screen. This made it ideal for watching daytime sports, and even darker movies and TV shows held up well under bright lighting conditions.
Initial testing of the 65-inch Sony Bravia 8 II suggests its performance may not fully deliver on Sony’s claim of a 150% peak brightness increase over the previous Bravia 8, which reached 817 nits peak and 182 nits full-screen brightness.
However, the bravia 8 II is still bright for an OLED TV. Its peak brightness (measured in Cinema mode) is similar to the 65-inch Samsung S90F,Samsung’s 2025 mid-range OLED TV that also uses a QD-OLED display. However, the Bravia 8 II’s full-screen brightness is noticeably lower than the S90F.
While subjective testing of the Sony Bravia 8 II is ongoing,its lower brightness compared to the LG G5 (and some recently tested flagship mini-LED TVs) means its picture may lack some vibrancy in daylight,and its color,while accurate,may appear less vivid.
Pricing Considerations
“HDR had a near-3D quality due to the picture’s powerful contrast, which made bright highlights in pictures gleam with a high level of intensity.”
(Image credit: Future)
priced at $3,500 / £2,999 / AU$3,999 for the 65-inch model, the Sony Bravia 8 II competes directly with flagship OLED TVs like the LG G5 and Samsung S95D. It features a premium design and advanced audio capabilities, including Acoustic Surface Audio+, which uses the OLED panel as a speaker, and Acoustic Center Sync, enabling its use as a center channel with compatible Sony sound systems and soundbars.
However, the Samsung S90F, an OLED TV with comparable brightness and superior gaming features, is significantly cheaper at $2,499 / £2,699 / AU$4,299 for the 65-inch model. This price difference could allow consumers to invest in other home theater accessories.
Whether the Sony Bravia 8 II justifies its premium price remains to be seen. A comprehensive review will provide a complete assessment of its performance and value.
In the meantime, the competition in the premium OLED TV market is fierce, and Sony’s flagship model faces a significant challenge.
