Snapchat publishes the Snapchat Generation Report, a dive into the uses and expectations of generation Z and Millennials. With more than 900 million monthly active users,the platform brings together a committed,expressive and influential community,at the crossroads of authentic relationships,self -expression and cultural influence.
The report underlines a strong trend: less perfection,more authenticity. For this generation, beauty lies in imperfection. Granulous snaps and “glitchy” filters are not perceived as faults, but as ways to create real connections. It is not a question of appearing, but of being present.This is evidenced by the more than 3.2 billion views of the Lenses containing the term “blurry” in 2024, as well as the fact that almost 80 % of users consider Snapchat as a space where they can be themselves, authentic and true.
Snapchat, agora de la Gen Z
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according to the Snapchat Generation Report, the platform also acts as an agora for generation Z, where exchanges are without filter to weave deep ties. Between vocal notes and private conversations,the objective is not visibility,but proximity. Collectively, users spend more than 1.7 billion minutes per day communicating,an increase of 30 % compared to the previous year. In the United States, more than 2.5 billion vocal notes were sent in the first quarter of 2025, a figure up more than 650 million compared to the previous year.
real -time friendship, daily
Friendship is lived in real time on Snapchat, which allows you to share every moment, from the snap in the middle of the day to the quick message before a purchase, passing by a simple “I love you”.More than 880 billion messages were exchanged in the first quarter of 2025.In addition, 92 % of users involve their friends in their purchasing journey, and more than half send messages or photos via Snapchat during their purchases.
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Movement identity
The identity on Snapchat is permanent moving.The platform offers a space of free experimentation and without judgment, where self -expression is visual, spontaneous and evolving. The Snap MAP was consulted more than 40 billion times in the first quarter of 2025, and in the United States, users are changing out of the United States more than 100 million times a month on average.
The creators reveal themselves naturally
Content creators on Snapchat are revealed naturally,without playing role. They share who they are, what they feel and what they think, which creates an authentic connection with their community. The most active snap stars publish on average nearly 140 content per day.
