adidas Sportswear launches SS26 collection “MACKCHA: BLOOM IN YOUR OWN TIME”, the first collaboration with Mackcha, the artist who created the character “Chalotte” that expresses the concept of the rhythm of life and personal growth. Through inspiration from various flowers that never bloom at the same time. But each is beautiful in its own time. It is like people having different paths, rhythms, and speeds of growth. This concept was developed into a collection that perfectly blends art with fashion for everyday wear.
This collection reflects the concept of personal growth. Through a design that combines contemporary art. Invite the new generation to listen to the inner voice. and believe in a different pace of life without rushing to follow anyone or compare with anyone. “Chalotte” acts as a representative of learning and growth in each stage of life, conveying the identity, emotions, and dreams of the new generation who are searching for their own meaning. Through the language of fashion and contemporary design
The inspiration for the collection comes from two flowers, the Rose and the Bluebell, that tell their beauty from different angles. and different times Roses symbolize growth through proper care and attention, while Bluebells slowly blossom at their own pace. It has become a symbol of difference that does not require competition. Because nature never intended flowers to bloom at the same time. It emphasizes that everyone has their own season.
SS26 MACKCHA: BLOOM IN YOUR OWN TIME presents fashion that connects the art world with dress. Through soft, natural tones In a comfortable silhouette and design details that give a contemporary feel It conveys a simple message of confidence. and open space for the new generation to express themselves freely
The collection consists of 16 items, highlighted by the Soft Lux Sweater and Slacks set. Made from soft fabric move freely Added seam details Wide ribbed fabric and Chalotte Rose print add dimension to a unique, sporty look.
ALL SZN T-Shirt. Soft cotton jersey. Designed for everyday wear. Pair it with Soft Lux ALL SZN pants, slim fit, flared legs, soft peach fabric, comfortable to wear, while a unisex loose-fitting T-shirt decorated with Chalotte Rose and Bluebell patterns completes the look with accessories. both baseball caps Foldable bag and socks with Chalotte character details that add a unique fun vibe.
BARREDA MARY JANE shoes feature a low-profile ballet silhouette. Premium leather upper The T-shaped toe and elastic band for a secure fit are complemented by a red Chalotte Rose pin, which reflects the collection’s signature style. and creates a perfect balance between gentleness and modernity.
The SS26 MACKCHA: BLOOM IN YOUR OWN TIME collection reinforces adidas Sportswear’s belief that everyone has their own growth story. And fashion is a space to express yourself, your feelings, and your confidence. Without having to compete or compare with anyone. Because when the time is right Everyone can bloom beautifully in their own way.
Meet the SS26 MACKCHA: BLOOM IN YOUR OWN TIME collection on Tuesday, March 24, 2026 at a price of 2,900 baht for the BARREDA MARY JANE model, price 1,200 – 2,700 for clothing, price 600 – 1,000 baht for accessories. At the Adidas store Brand Center, Adidas Sports Performance Shop and other participating stores Including online channels at www.adidas.co.th, adidas application and Line @adidasThailand
Special for the first day of release Receive a limited edition SS26 MACKCHA: BLOOM IN YOUR OWN TIME specially designed sticker at participating adidas stores.
