The Shipyard, an independent creative agency providing full-service solutions, has acquired TinyWins, a digital agency. The financial details of the deal, which involved both cash and stock, were not disclosed to ADWEEK.

As part of the acquisition, TinyWins co-founders Lillian Marsh and Matty ayers, along with CEO Alwyn De Gallegos, will join The Shipyard’s leadership team as managing partners and equity holders. They will report to matt Bruot, president of The Shipyard.

this acquisition follows The Shipyard’s previous acquisitions of PR firm Fahlgren Mortine and its subsidiary TURNER in May 2024, and brand marketing agency Mering in 2020. The Shipyard is backed by Alaris Equity Partners, a Canadian private equity firm, which has invested a total of $81.5 million in the agency.

Strategic Growth and Integrated Solutions

According to Rick Milenthal, chairman, founder and CEO of The Shipyard, the addition of TinyWins aligns with The Shipyard’s goal of delivering fully integrated marketing solutions across paid, owned, and earned media.

“This is not a play for redundancy.This is a talent play.”

The acquisition brings 75 employees from TinyWins to The Shipyard, increasing its total headcount to approximately 500. The combined agency’s estimated annual revenue is between $100 million and $110 million, with billings approaching $400 million.

TinyWins, which has worked with brands such as Salesforce, Porsche, Johnson & Johnson, and ServiceNow, brings expertise in AI, Web3, app development, and experience design. Mr. Milenthal believes that TinyWins’ AI capabilities will enable the agency to automate lower-value tasks for clients,freeing up resources for more creative endeavors. “it opens you up to not be about artificial intelligence, but about creativity,” he said.

Operational Structure and Future Plans

TinyWins will maintain its brand identity but will operate under a single P&L with the Shipyard. “We operate as one agency, seamless across from each other,” said Mr. Milenthal, adding, “I have no interest in anything that looks like a holding company.”

TinyWins’ leadership team will remain in place and has already started working with The Shipyard teams. “We get to be independent and dependent at the same time,” Ms. Marsh said. “And now I don’t have to say we do everything except PR and media. I’m really excited about expanding our offerings.”