The Chinese fast fashion shop Shein is criticized: cheap products with dubious quality, which are not very sustainable, burdened with pollutants, and there are also child labor for suppliers. So far, the Shein subsidiary Sheglam has only sold cheap cosmetic products online. But now there are also selected items in around 1,500 shops from the drugstore chain DM based in Karlsruhe.
Criticism of Sheglam: Do cosmetic products fit the image of DM?
There is criticism on social networks. The allegation: the dm does not fit the sustainable image of DM. Does the company throw its values overboard? The head of the drugstore chain faces criticism. “Of course there have been many inquiries whether a Chinese brand would fit into the range with us. But I would say that Chinese products have a lot in German retail and the question is always whether there are demands from customers,” said Christoph Werner, CEO.
Sheglam is a daughter of Shein, but at the same time an independent society and, like other cosmetic companies, also produce in automated factories in China, according to DM.
Christoph Werner, CEO of DM-Drogerie Markt
SWR
Trade experts see no problems with Sheglam products
Trading expert Andreas Kaapke is certain that DM customers actually don’t have to worry about the ingredients of the Sheglam products.
There are legal requirements for cosmetic articles – each product must be entered in a register and certain requirements must be sufficient. This would also be the case for these products, otherwise DM would not do it, said Kaapke.
According to the supply chain law, the production conditions are checked by the dealers themselves. According to their own statements, the Sheglam had independent test institutes examined, with the result that it meets the requirements.
Trade expert Prof. Dr. Andreas Kaapke, dual school in Baden-Württemberg
SWR
Cosmectic brand Sheglam with millions of followers at Tiktok
The Sheglam cosmetics brand from Singapore is very successful on the Tikok platform. The official account has more than 10 million followers and is likely to continue to grow quickly. Especially thanks to many young girls who are crazy about the products. Apparently, DM now also wants to benefit from this, despite the criticism.
At the start of sales, 67 different products from the brand can be found via the online search. These are first presented in their own positions, later also placed on the shelf.
