Driving Growth Through Data-Driven SEA Strategies

Thalia, a prominent bookseller with over a century of history, is actively seeking a skilled SEA expert to join its team. This role is pivotal in shaping and executing SEA strategies, ensuring the company remains at the forefront of digital marketing innovation. The ideal candidate will be instrumental in optimizing performance marketing campaigns across a diverse portfolio of brands and products.

Key Responsibilities: A Deep Dive

The SEA specialist will be responsible for a range of critical tasks, including:

• Strategic Campaign Management: Designing, managing, and optimizing Google Ads (Search, Shopping, App) and Microsoft Advertising campaigns for both national and international brands, aligning with specific performance targets.
• In-Depth Analysis and Reporting: Creating and analyzing comprehensive reports to monitor campaign success, benchmark performance, identify optimization opportunities, and pinpoint areas for growth.
• Cross-Functional Collaboration: Maintaining seamless communication and coordination within the SEA and online marketing teams, and also collaborating with other departments and service providers.
• Trend Monitoring and Innovation: Staying abreast of the latest trends in SEA and developing innovative approaches to maintain a competitive edge. according to a recent report by Statista, mobile advertising spend is projected to reach $340 billion in 2025, highlighting the importance of staying current with platform-specific strategies.
• Product Data Feed Management: Managing product data feeds within the company’s feed management tool, collaborating with marketing and sales channels.
• Technical Setup and Tracking: Overseeing tracking implementation and ensuring the technical integrity of campaigns.

Ideal Candidate Profile: Skills and Experience

Thalia is looking for a candidate who possesses the following qualifications:

• A degree in economics, computer science, or a related field.
• Extensive knowledge of search engine marketing principles and best practices.
• Proficiency in using common SEA tools such as Google Ads, Microsoft Advertising, and Google Analytics. experience with bid management platforms (e.g.,SA360) or feed management tools (e.g., Productsup) is highly desirable.
• A strong understanding of performance marketing KPIs and e-commerce dynamics.
• A minimum of 3 years of professional experience in SEA, preferably within a B2C e-commerce or agency environment.
• A self-motivated and structured approach to work, with a commitment to high-quality standards.
• Analytical, data-driven, and solution-oriented thinking, with a willingness to explore innovative solutions.
• A hands-on mentality, demonstrating initiative, operational readiness, and adaptability.

Thalia’s Commitment to Employee Growth and Well-being

Thalia offers a comprehensive package of benefits designed to foster employee growth, well-being, and a positive work environment. These include:

• Design Freedom: The possibility to contribute ideas and actively shape the future of Thalia.
• Personal Growth: Access to various training courses and individualized career advancement paths.
• Meaningful Work: The chance to make a direct impact on the company’s culture and values.
• Agile Work Environment: Flexible and independent work arrangements within an open and dynamic corporate culture.
• Team Spirit: A collaborative and supportive work environment at all levels.
• Diversity and Openness: A commitment to valuing diverse perspectives and promoting inclusivity.
• Change Leadership: The opportunity to contribute to the company’s ongoing transformation as part of #teamthalia.

Additional Perks and Benefits

Beyond the core benefits, Thalia provides several additional perks to enhance the employee experience:

• Flexible Working Hours: Employees can design their workday to suit their needs, with flexible hours to support work-life balance.
• Generous Vacation Time: Up to 30 days of vacation per year, recognizing the importance of relaxation and rejuvenation.
• Hybrid Work Model: The option to work remotely up to two days per week,providing flexibility and autonomy.
• Long-Term Employment: Unlimited employment contracts, reflecting a commitment to long-term partnerships with employees.
• Employee Referral Programme: Bonuses for prosperous employee referrals.
• Subsidized Meals and Refreshments: Discounted meals at the canteens in hagen and Münster, along with free hot drinks and water at all central locations.
• Health Initiatives: Regular health days with options such as eye tests and flu vaccinations.

A Culture of Diversity and Inclusion

thalia emphasizes its commitment to diversity and inclusion, welcoming applications from individuals of all backgrounds, religions, gender identities, sexual orientations, ages, and abilities. The company believes that a diverse and inclusive culture is essential for fostering creativity and innovation.

At Thalia, we are firmly convinced that diversity and a culture of appreciation are decisive activity for creativity and innovation.Therefore, we expressly welcome applications from people of any origin, religion, gender identity, sexual orientation, age and skills.