A New Chapter for a Customary Brand

Schiesser gmbh, the renowned German laundry provider, is reinforcing its commitment to the Swiss market with the inauguration of a new retail location in the heart of Bern. This expansion signifies a strategic move to enhance brand visibility and accessibility within Switzerland.

Prime Location in Bern’s Historic District

The new Schiesser store, situated at Kramgasse 66, occupies a 111-square-meter space.This location, nestled within bern’s historic Kramgasse, provides an ideal backdrop for showcasing the brand’s heritage and contemporary offerings. the store will feature Schiesser’s latest spring/summer collection,alongside a curated selection of timeless classics and essential items for both men and women.

CEO’s Vision for Swiss Growth

Sonja Balodis, the recently appointed CEO of Schiesser GmbH, emphasized the significance of this expansion.

With the opening in Bern, we strengthen our presence in Switzerland and are happy to make the Schiesser brand tangible in the capital. The situation in ancient Kramgasse offers the perfect surroundings for this.
Sonja Balodis, CEO, Schiesser GmbH

Balodis’s statement underscores the company’s strategic vision to cultivate a stronger brand presence in key Swiss markets. The choice of Kramgasse, known for its historical charm and vibrant atmosphere, reflects Schiesser’s commitment to aligning its brand image with locations that resonate with its target audience.

The Swiss Retail Landscape: A Promising Market

Switzerland remains an attractive market for international brands, boasting a high purchasing power and a discerning consumer base.According to recent reports, the Swiss retail sector has shown resilience, with a steady demand for quality apparel and lifestyle products. Schiesser’s expansion aligns with this trend, positioning the brand to capitalize on the opportunities within the Swiss market.

Looking Ahead: Schiesser’s Continued Growth

The opening of the Bern store marks a meaningful step in Schiesser’s ongoing growth strategy. By strategically expanding its retail footprint and focusing on delivering high-quality products,Schiesser aims to solidify its position as a leading laundry provider in Switzerland and beyond. The company’s commitment to innovation and customer satisfaction will be crucial in navigating the evolving retail landscape and achieving long-term success.