samsung’s Galaxy S25 Edge Sales: A Cautionary tale for Apple’s iPhone 17 Air?
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By Anya Sharma | SEOUL – 2025/06/23 03:42:45
amsung Galaxy S25 Edge is displayed at Samsung Gangnam in Seoul, South Korea (Photo by Hwawon … more
Anadolu via Getty Images
Samsung’s highly anticipated launch of the Galaxy S25 Edge has brought the focus on thin smartphone designs to the forefront in 2025. With Apple’s upcoming iPhone 17 Air launch,the company is also expected to embrace this design philosophy. However, Samsung’s experience in this area serves as a warning to those entering the market, including Apple.
While thin designs are gaining traction, their popularity might not be as strong as initially anticipated.
Galaxy S25 Edge Sales: An Indicator for iPhone 17 Air’s Potential?
following an initial surge in sales, notably in South Korea, demand for the Galaxy S25 Edge has waned. This decline surpasses the typical post-launch dip,leading Samsung to reportedly reduce its planned production volume.
According to Mihai Matei reporting for SamMobile, “Because the Galaxy S25 Edge underperformed, Samsung has reportedly lowered the number of Edge units it initially planned to produce this month. “considerably lowered,” to be more precise, although no exact production figures were revealed.”
“Considerably lowered,” to be more precise, even though no exact production figures were revealed.”
This raises the question: where can Samsung, and soon Apple, find value in these ultra-fashionable smartphones that compromise battery life, performance, and camera capabilities for a slimmer profile?
The Ripple Effect of the iPhone 17 Air
The Galaxy S25 Edge contributes directly to Samsung’s foldable smartphone progress. The Galaxy Z Fold series’ book-style hinge and the Galaxy Z Flip‘s clamshell design both require extremely thin halves to ensure a manageable size when folded. The Galaxy S25 Edge has likely contributed technology and design insights to Samsung’s foldable design team.
Apple also has a history of prioritizing thin designs in its products. The design principles of the iPhone 17 Air are expected to influence the design of premium iPads and MacBook laptops. Apple’s ongoing pursuit of “the thinnest iPhone ever” suggests that the iPhone 17 Air’s design will inform the iPhone 18 family in 2026.
Thus, the technology in the iPhone 17 Air will likely have long-term benefits. Like other smartphone manufacturers, Apple needs a high-end device that showcases technological capabilities, even if it isn’t the core product.
The marketing Message of the iPhone 17 Air
Samsung achieved this with the Galaxy S25 Edge, but its sales targets were too enterprising. The demand for ultra-thin phones appears to be less than anticipated. The iPhone 17 Air will undoubtedly receive important media coverage, prominent placement at events, positive reviews, and numerous influencer videos highlighting its design and style. However, current market trends suggest that the 17 Air is unlikely to break any sales records upon its release in September.
Frequently Asked Questions
Why are smartphone manufacturers focusing on thin designs?
Thin designs are often seen as more aesthetically pleasing and easier to carry.Manufacturers aim to appeal to consumers who prioritize style and portability.
What are the trade-offs of ultra-thin smartphones?
To achieve a thinner profile, manufacturers may need to reduce battery size, use more compact components, and compromise on camera hardware, potentially impacting performance and functionality.
Will the iPhone 17 Air be a commercial success?
While the iPhone 17 Air is expected to generate significant buzz and positive reviews, market trends suggest that it may not break sales records due to potentially limited demand for ultra-thin devices.
