With the introduction of the 2025 Smart TV generation, Samsung is not only focusing on good picture quality, convincing connectivity and new Vision AI functions, but is also placing the focus on security and data protection even more than before.
Samsung Smart TVs have long since taken on functions that go far beyond classic television. They control compatible devices, serve as a hub for streaming services, video telephony or cloud gaming, and with Vision AI the TV experience in 2025 is even more intuitive.
However, with the growing variety of functions, the importance of secure data management directly on the TV also increases. The more devices are networked with each other and the more convenient digital services become, the more important it is to reliably protect your own data.
Many users save access data, use voice services or integrate their devices into automated smart home processes. The question of how well a television can protect this information is therefore extremely relevant.
Samsung Knox: Security for devices and data
In order to live up to this responsibility, Samsung relies on the in-house security system Samsung Knox. Originally developed for smartphones, Knox is a cross-device security framework that protects personal data and connected devices alike.
Knox analyzes potential threats, detects unusual activity early and isolates critical areas before a vulnerability occurs. This means that sensitive information – from saved passwords to device access to smart home controls – remains protected as best as possible, even with increasing digital networking.
Using Knox Matrix Monitoring, users can find out about the current security status of their connected devices at any time on their smartphone. This creates transparency and makes security-relevant processes comprehensible.
BSI IT security label: Smart TVs in independent security tests
But how safe are Samsung Smart TVs really? In order to put its own technology to the test, Samsung is working with the Federal Office for Information Security (BSI).
This recently marked all Samsung smart TV models from 2025 with the IT security mark. This makes Samsung the first TV provider to receive the BSI’s new IT security label.
“The fact that we are the first manufacturer to receive the BSI IT security mark for smartphones and smart TVs confirms our goals and shows that Samsung attaches great importance to cybersecurity,” says Man-Young Kim, President of Samsung Electronics GmbH.
The IT security label is an important guide when making a purchasing decision and consumers can see at a glance that labeled products meet the security requirements of the BSI.
Passkeys: Log in securely without a password
Since this year, convenient authentication with pass keys has been possible on all Samsung TVs with the latest software update. This alternative to passwords uses the biometric authentication method already set up on the smartphone, such as face scan or fingerprint.
In the Neo QLED 8K models, Knox Vault also ensures physically isolated storage of sensitive data such as passwords or PINs. By separating the main system and security module, important information remains protected even if a device is tampered with.
With Vision AI, Passkeys, Knox Matrix, Knox Vault and the BSI IT security mark, Samsung strengthens users’ trust that smart home convenience does not come at the expense of privacy. This not only makes daily use of Samsung Smart TVs easier, but also safe.
Samsung Knox Security applies to Samsung TVs powered by Tizen® that have been released since 2015. A software update to the latest version is required.
