Received two Gold Awards for designs that improve people’s quality of life
A total of 77 awards were won in nine categories, ranging from Product Design to User Experience covering various products such as TVs, household appliances, smartphones and other devices.
Samsung Electronics announced that it has won a total of 77 awards at the iF Design Awards 2026, a leading international design competition held in Germany. Among these awards, Samsung won two Gold Award via Music Studio 5 as well Sustainable Design Identity for Home Appliance Accessories.
Founded in 1953 under the name Die Gute Industrieform eV, the iF Design Awards assess various aspects of design comprehensively, including differentiation and the resulting impact. Assessment is carried out in nine disciplines, namely Product Design, Packaging Design, Communication Design, Interior Architecture, Professional Concept, Service Design, Architecture, User Experience (UX), and User Interface (UI).
“Today, design goes beyond just products or user interfaces. Design creates meaningful experiences that can connect with people’s lives,” said Mauro Porcini, President and Chief Design Officer Device eXperience (DX) Division at Samsung Electronics. “A human-centered design approach will continue to be at the heart of our efforts — to deliver increasingly immersive experiences while driving responsible innovation.”
Two Gold Awards Appreciating Designs That Improve the Quality of Community Life
The Music Studio 5 at first glance appears as a classic rectangular speaker. However, when looked closely, this device presents unique details such as grille with subtle perforations that hide the high-performance audio unit inside. Dynamic lighting on the front helps users identify key functions more easily, while the design is… timeless allows this device to blend harmoniously in various spaces while presenting aesthetics like a work of art. The simple but innovative shape also provides an expressive character in the room. Music Studio 5 can also connect to Samsung TVs via the Q-Symphony wireless interface, providing a more immersive viewing experience like a cinema at home.
Meanwhile, an advanced design concept for household appliance accessories called “Samsung Home Appliances Accessories” presents a three-color system for various accessories — such as filters on vacuum cleaners and air purifiers — based on maintenance needs and disposal methods. Through this design improvement, users can more easily recognize the need for accessories used, including when these accessories have been replaced or updated.
77 Awards for Various Products, from TVs to Home Appliances and Smartphones
Samsung Electronics won a total of 77 awards covering various design disciplines. Apart from the Gold Award for Music Studio 5 and Advanced Design Concepts for Appliance Accessories, Samsung also won awards in the Product Design category for a number of product innovations. Some of them include Samsung S95H OLED TVa TV with an ultra-thin bezel-less design that resembles a premium picture frame on the wall; Samsung Movingstylea lifestyle screen that can follow the user’s movements; Samsung Vision AI TVAI interface that adapts to the context of use; Samsung Spatial Signagea glasses-free 3D display that delivers an immersive visual experience; as well as Samsung Galaxy Z Fold7the most advanced Galaxy Z series that combines precision engineering with advanced intelligence to enhance the everyday use experience in the thinnest and lightest design to date.
Other products and services that are also recognized for their design excellence include Samsung One UI 7a user interface with AI-based improvements and a bold new design to provide greater personalization and control for users; as well as Samsung Home Insighta smart home feature that analyzes the status of household devices and user usage patterns to recommend optimal, more personalized solutions.
Obtaining 77 awards reflects the design philosophy human-centric which is promoted by Samsung, as well as showing how technology can be an enabler for people to live better. This approach confirms Samsung’s commitment to presenting innovations that are not only technologically advanced, but also present human values in every user experience.
