The promotion on the website offers up to 39% discount on the combined purchase of large screen TVs and soundbars, uniting Artificial Intelligence and total immersion for the football season.
Samsung launches the Home Stadium promotion in Latin America, which offers up to 39% discount on the combined purchase of a Samsung TV and a soundbar from the brand, creating a combo designed to transform the experience of watching sports at home. The initiative integrates large screens, premium audio systems and Artificial Intelligence (AI) resources. Among the technologies, AI Upscaling stands out, which automatically improves image quality, and the Active Voice Amplifier and Object Tracking Sound, which adjust the sound to the environment and maintain the clarity of the dialogues. The proposal is to bring the atmosphere and excitement of a stadium to the living room during the intense 2026 sports season.
Even with full stadiums, like the 3.4 million fans who followed the last major world tournament in personthe greatest impact of sport occurs in front of screens. Global data indicates that championship finals reach peak audiences of 175 million viewerswhich reinforces the relevance of consumption at home. Attentive to this behavior and the growth of the search for more immersive experiences, Samsung is betting on the Home Stadium combo as an incentive to update products and elevate entertainment, especially with the consolidation of screens larger than 65 inches as the new standard for the fan.
“We know Latin America’s passion for football and sports. Therefore, we want to show how Artificial Intelligence enhances this emotion, acting as a true companion to the consumer and transforming each play into a total immersion experience,” says Celso Barros, director of Visual Displays at Samsung for Latin America.
Technology that places the fan at the center of the game
To serve different consumer profiles and levels of immersion, Samsung’s Home Stadium combo brings together technologies developed to enhance the sports experience:
● Soundbar Q-Series: Premium line of soundbars with Dolby Atmos technology and advanced synchronization with Samsung TVs, creating three-dimensional sound that surrounds the fan in every play.
Local availability and promotions
To mark the start of the sports season, exclusive combos that integrate high-performance TVs and soundbars are available through Samsung.com
