Samsung Ballie Robot: Hype vs. Reality

Since 2020, the small Samsung Ballie robot has looked more like a concept than a finished product ready to be sold. However, at the beginning of the year the brand promised a launch during the summer, but as Christmas approaches, there is still no sign of Ballie…

It was last January, as part of CES 2025, that the Korean giant Samsung showcased its small domestic robot, Ballie.

A small robot designed to accompany us at home and connect to our ecosystem of connected devices, in order to lower or raise the thermostat, turn on the smart lights in each room, show the day's calendar (through an integrated projector) or even change the volume of a connected speaker.

One day we will all have a Ballie at home

In reality, Ballie seems to be one of those projects that technology giants have been promising for years… without ever actually implementing them.

The little one robot had made a first appearance in 2020then in the form of a simple prototype intended to showcase the Korean giant's know-how, without any commercialization ambition.

Four years later, Samsung put Ballie back in the spotlight with a revised and much more impressive version, reinforced with artificial intelligence.

At CES 2025, Samsung went even further, announcing that Ballie would actually arrive in homes during the year 2025.

Ballie won't arrive in 2025

However, scheduled for this summer in the United States and Korea, Ballie remains unavailable for purchase.

Contacted by TechRadar magazine, the Korean giant indicated:

We continue to refine and perfect this technology in order to offer an even more remarkable experience to our customers.

Of course, the little Ballie robot is not ready, and Samsung continues to actively work on its AI-enhanced companion, and we will have to wait a little (a lot?) longer before we see it actually come to life in our living rooms.

It must be said that although Samsung demonstrated Ballie, repeatedly showing off its walking projector talents and some of its AI capabilitiesthe manufacturer avoided allowing the public to interact directly with the robot, preferring a very controlled staging.

Last April, Samsung and Google made official a collaboration aimed at integrate Gemini into the heart of Balliefor increasingly natural interactions with the user.

It will probably be necessary to wait until the next CES (next month) to have, hopefully, news of this little yellow robot whose real usefulness, it must be admitted, remains difficult to identify (not to mention its price, still unknown at this point, but which will certainly be high).

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