SFMOMA Becomes First West Coast Museum to Join Samsung Art Store, Debuting Multiple Samsung Televisions with Exclusive Collection Including Works by Diego Rivera, Henri Matisse, Wayne Thiebaud, Jackson Pollock and Piet Mondrian
Samsung Electronics Co., Ltd. today announced a new collaboration between Samsung Art Store and the San Francisco Museum of Modern Art (SFMOMA), bringing museum-quality modern masterpieces to homes around the world through the Samsung Art Store. Notably, SFMOMA is the first West Coast museum to join Samsung Art Store, significantly expanding the platform’s world-class institutional collaborations. The debut collection, launching today, features 34 works of art from SFMOMA’s prestigious collection, including iconic pieces by some of the most influential artists of the 20th century.
For the first time, Samsung Art Store users[1] can display celebrated works such as “The Florist” by Diego Rivera (1935), “Femme au chapeau” by Henri Matisse (1905), “Display Cakes” by Wayne Thiebaud (1963), “Guardians of the Secret” by Jackson Pollock (1943) and “New York City 2” by Piet Mondrian (1941) on select Samsung screens, transforming any environment into a dynamic art gallery space.
This collaboration makes these iconic works from the SFMOMA collection more accessible than ever. It also represents a significant expansion of Samsung Art Store’s offering of modern masters, introducing works by Robert Rauschenberg and Wayne Thiebaud to the platform for the first time.
“Samsung is committed to leveraging its market-leading display solutions and partnerships to maximize the richness of the Samsung Art Store experience in homes around the world,” said Heeyeong Ahn, vice president of Visual Display business at Samsung Electronics. “Building on this commitment, our collaboration with SFMOMA represents an impressive expansion into works of art by 20th century masters, and we look forward to continuing to enhance our offering through other interesting and highly prestigious collaborations.”
“This collaboration with Samsung Art Store opens an exciting new chapter in how we fulfill our mission of connecting people with modern and contemporary art,” said Christopher Bedford, director of the Helen and Charles Schwab Foundation at SFMOMA. “By making our collection available to the public through innovative technology, we reach people who may never visit San Francisco, while creating new opportunities for art to enrich everyday life around the world.”
Samsung Art TVs, including The Frame y The Frame Proare designed to display works of art with faithful color, exceptional detail, and an art gallery-like presentation. Pantone Validated ArtfulColor technology preserves the authenticity of the original palette. Anti-glare screen with matte finish and customizable bezels[2] They mimic the look of a framed piece of art, and the included Slim Fit wall mount hides visible cables, creating the look of an original masterpiece.
The Frame Pro incorporates a pantalla Neo QLED 4K enhanced for even brighter colors and sharper contrast. Furthermore, his Wireless One Connect Box[3] makes installation easy and allows for a clean and tidy setup. In these televisions and many others, Samsung Art Store continues to bet on the fusion of art and technology, turning living rooms into art galleries with carefully selected works.
By partnering with leading cultural institutions like SFMOMA, Samsung continues to democratize access to art while supporting museums’ mission to share their collections with a broader audience.
The SFMOMA collection joins Samsung Art Store’s growing library of more than 80 collaborations, offering subscribers a growing selection of art spanning different movements, styles and eras.
The collection is now available exclusively through Samsung Art Store a Samsung Art TVs.
[1] Paid subscription required. A Samsung account is required for network-based smart services, including streaming apps and other smart features. A separate computer, mobile phone or other device may be required [conectados] to create or sign in to a Samsung account (free download and creation). If the account is not logged in, only connections to external devices (for example, via HDMI) and terrestrial or over-the-air TV broadcasts (only for TVs with a tuner) will be available.
[2] Customizable bezels sold separately.
[3] To enjoy all of the TV’s features, Wireless One Connect must be connected wirelessly to the TV. The wireless connection may be affected by the environment and may not function when enclosed or blocked by metal (for example, from inside a metal cabinet) or by other physical objects such as walls. The TV and Wireless One Connect require separate power cable connections.
